Monthly Archives: November 2011

Protecting Your Search Engine Rankings

Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines. The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search …

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Selecting a Search Engine Optimisation Company

A Search Engine Optimisation Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on …

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Have you got a website or registered your domain name?

I was searching the net the other day for a new domain name, but I was not having any luck. The domains names I was looking for where all gone. I tried and tried different variations but no luck. It was mad. I had the same response from a friend who was also looking for a domain name, but the domain he wanted was already taken and the owner wanted 2k for it.  He must have initially brought it for …

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Google checks your domains whois

Did you know that google checks your domain name “whois” info. It then uses this information to also rank your domain. The number of domains you have registered in your name is looked at. The number of years you have registered the domain name is also looked at. This means if you register your domain name for 10 years it likes this. If you have other domain names it will check them and then your new one to determine your …

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Should You Start a Joint Venture?

If you are a manager or a business owner who aims to boost the revenues or profitability of your company, you would not stop to explore options to earn more. There are several practical and logical strategies you could take. Do you think every important company is getting into a joint venture? Is the competition getting more and more intense? Perhaps you just do not want to jump into the bandwagon; you might want to bolster the profitability and growth …

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How do I protect my brand online?

Online reputation management is important for businesses. As business becomes increasingly digital, online brand reputation quickly becomes a real world reputation. It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process. In other words: if your brand has online reputation issues, they will be discovered. 2 ways to defend your brand: 1. Own your brand in the search engine results pages Build out a web presence …

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A lot of people have web design skills now. Why shouldn’t we use a graduate who has these skills?

We do find that this is one of the most common scenarios we are presented with. Our answer is that design skills are only a very small part of web site development and strategy. It is no good having an attractive site if it does not attract visitors. The process we go through in designing a site is exhaustive. Firstly, there can be a series of meetings with clients to establish exactly what they want and need the site to …

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What should we look for in a web site development firm?

One of the major frustrations for clients occurs when they receive wildly varying quotes for web design projects. One of the best ways to avoid this, and ensure the work is completed to the highest standards, is to specify accurately all aspects of the work to be completed. The old cliché of comparing apples to apples rings true. Note the exact specifications for the project, how many pages you require, how many forms, etc. This step will ensure that everyone …

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