Monthly Archives: January 2012

Handling malicious online reviews

One of the most unfair aspects of online review sites is the ability for malicious people to game the system and post defamatory and false reviews about your business. Anyone can visit a site and post a review on just about any business and even if a site has a registration system, it is still so easy to use a false identity. Although review sites are trying to put measures in place to tame this practice, small business owners are …

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Using video and photo to collect customer reviews

An often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of people take in information better and actually enjoy doing so when it is present in picture or video format. As with anything there is a right way and a wrong …

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Use email marketing to collect customer reviews

A creative way to collect customer reviews for your website or on review sites is to use email marketing. This is an easy way if your small business already has a database of email addresses or has been regularly sending newsletters to your client base. The beauty of using an email marketing system is that: You can get your clients attention when they are already online reading your email instead of trying to convince them to get online. You can …

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Building small business keyword lists

One of the keys to having an efficient online reputation management strategy is having a set of company keywords to use both in your search engine optimization across your different web properties and also as part of your monitoring strategy. Every small business should have a list of about 10-20 keywords with phrases that related to their business that they can use as an easy reference to copy and paste without wasting any time. Here are some tips on how …

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Using blogs to monitor your online reputation

In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? It’s important to find out which online bloggers have followers in your target market or your local area and monitor what they are saying about your local business, your competitors or your industry as a whole. If you don’t think bloggers …

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Using review sites to monitor your online reputation

Quite naturally, a lot of small businesses don’t particularly like reviews sites and who can blame them. While customers can get an opportunity to publicly endorse and thank a business for a good job done, review sites tend to attract those who want to voice a negative experience at a business much more than those who had a great time there. In addition, review sites can be manipulated by disgruntled current and former employees and even competitors with false reviews. …

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Using Google alerts to monitor your online reputation

As a small business owner with a limited budget to spend on online reputation management, you can take advantage of free resources that will help you monitor what people are saying about your business online. Some of these resources are automated meaning that once you set them up, you don’t need to touch them again while others are more manual in nature. One free automated resource that is easy to set up is Google Alerts which is a free Google …

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Using Forums and Groups to monitor your online reputation

One of the most overlooked ways to monitor a business’s online reputation is in forums and groups. Before social media entered the scene, forums and groups were the dominant places where people with similar interests gathered to share information. And although social media may have overshadowed them, forums and groups are still alive and kicking. Infact some forum and group users prefer them compared to sites like Facebook because they attract people who are more serious about the topic and …

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Free ways to monitor your online reputation: Blogs

In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? Itís important to find out which online bloggers have followers in your target market or your local area and monitor what they are saying about your local business, your competitors or your industry as a whole. If you don’t think bloggers …

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Deadly mistakes to avoid when handling negative reviews

No small business owner likes to see negative online reviews. They can be disheartening, annoying and quite shocking, but can also provide honest feedback about areas of your business that you may be blind to. Online reviews are here to stay so it’s best to know how to handle them correctly and how not to handle them. Here are some common mistakes business owners make in handling negative reviews 1. Getting Emotional One of the biggest mistakes a business owner …

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Avoiding Illegal And Unethical Customer Review Methods..

… For Your Small Business There are many ways to game the online customer review system on your website and review sites. While all these methods are unethical, not all of them are illegal but if discovered they could very well spell doom to your business reputation and success. Here are three methods that you want to avoid using to collect customer reviews: 1. Financial incentives Many underhanded marketers advice small business owners to use financial incentives to encourage clients …

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8 more ways your small business can dominate the search engines

One of the most effective ways to take control of your online business reputation is to dominate the first few pages of the main search engines  Google, Yahoo and Bing. Here are 8 more ways to make this strategy work Forums and Groups -Join industry, professional or location specific forums or groups on Google Groups, Facebook, Twitter, Meetup etc. You can also be proactive and create a forum or group as a small business. Press Releases -Write Press Releases on …

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