Did you know that Google now owns YouTube? This is just one reason why you should start incorporating videos into your marketing methods. According to research a video can easily reach 84% of the U.S. population who have an internet connection.

Other statistics state that any type of web page that has a video on it is fifty times more likely to reach the first page of Google. Can you imagine what that could do for your business?

When you send out an email try using the word Video in the subject line – you should see an increase in your open rates. The downside to this is that you cannot embed a video into your autoresponder service. But what you can do is to create a thumbnail or image, that when clicked opens in a new tab with the video playing.

Videos are perfect for landing pages as well. These videos don’t have to be long. You just want to incorporate enough information to intrigue your viewer to want to know more. This will get them to opt in to your list where you can send them further information.

Videos are also easy to create. You can easily create a basic video using tools such as PowerPoint, Camtasia or any screen capture type of program. Of course you can just use your webcam to record yourself speaking and save it as a video.

Most computers today are equipped to create videos and movies. If you use a PC you can use Windows Movie Maker along with Audacity to record the sound.

Videos can be easily created in just a few minutes. If you don’t want to record your voice, add music to the background. Just make sure that the sound track you want to use allows you to use it on a video. Otherwise you may get into copyright infringement trouble, and you want to avoid that at all costs.

Let’s do a quick recap on the top benefits of using Video:

  • Quick to create
  • Create using free tools
  • Great way to promote your products/services
  • People love watching videos
  • Can use PowerPoint slides to create your video
  • Good videos can go viral causing increased traffic to your site
  • Google loves videos

As you can see it is relatively easy to incorporate videos into your marketing efforts. Creating videos is a great tool to use for marketing and promoting not just your products but for branding your business too.