Why Targeting Your Market Is Essential to Your Business

Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely. What Is a Target Market? A …

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SEO and Blogs

SEO and Blogs

All bloggers know that a well-written, entertaining and focused blog can generate huge volumes of traffic from visitors. This is one of the basic learnings in blogging: blogs should be focused and centered on a topic and other related issues. Search engine marketing is simply the process of getting your blog and its content sufficiently high ranking in several search engines for your keywords. This would enable your content to generate more visitors to your site from SERPs or Search …

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Get More Traffic to Your Blog With Keyword Phrases

Get More Traffic to Your Blog With Keyword Phrases

While there are still many bloggers who just blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need traffic. And you don’t just want a little traffic, you want as many people as possible to share your blog with. The best way to reach these people is through the search engines. And the best way to show up in the search engine …

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3 Helpful Tips to Make Sure Your Online Reputation is Protected

3 Helpful Tips to Make Sure Your Online Reputation is Protected

Your business’ online reputation can literally make or break your business success.  Why’s that?  Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service.  Your online reputation will determine whether those consumers choose you or one of your competitors.  You can also be sure that if you do not manage your online reputation, it will be managed by other people, who will inevitably post reviews, comment …

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Tips To Boosting Your Local Business Social Media

Tips To Boosting Your Local Business Social Media

So now you have a Facebook fanpage with a sizeable fan base and an enviable Twitter following, but do you ever run out of creative ideas? Ever wonder what should your next post or tweet should be about? Has your social media been idle lately and needs a jumpstart? Here are a few tips to get you rolling again. Keep it fun Most business often take social media too seriously, treating like a do-or-die situation. Yet social media fans interact …

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The Most Effective SEO for Reputation Management

The Most Effective SEO for Reputation Management

Search Engine Optimization (SEO) techniques are a key part of anyone’s arsenal when managing online reputations. While traditional SEO focuses primarily on how to get your site to page 1, SEO for reputation management is focused on pushing negative information further back in search results and promoting positive information to the top. The actual tactics, however, are very similar. Content Marketing The most widespread SEO technique for building and managing your image is straight content. You can use both new …

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Is Your Website Design The Culprit In Lost Sales?

Is Your Website Design The Culprit In Lost Sales?

A business website takes time and money to set up, so itís really frustrating when it just doesn’t seem to be bringing in the bacon. What most local business owners often overlook are the basic facets that convert traffic into cash. This article takes a look at the most critical sales conversion features your website needs to have. Specific sales pages and squeeze pages You’ve worked hard to drive traffic to your website yet you link them to a home …

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5 Easy Steps to Create and Manage Your Online Reputation

5 Easy Steps to Create and Manage Your Online Reputation

Controlling the way the world sees you is far easier than you might expect. By taking specific actions, you can manage your online reputation and create a consistent brand and image that bridges both the online and offline world. Crafting your message and delivering it to the world online is just another component of marketing. Some would argue that it is one of the most important business strategies you can use. Use these 5 easy steps to start building your …

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What is online reputation and what does it mean?

There’s been a lot of talk about online reputation and as a small business owner, you may have probably had several internet marketing consultants contact you offering this service. But what exactly is online reputation? This article looks at the definition of the term and how it applies to your small business. Online Reputation refers to the character, repute, name and standing of your business in the online media. Almost everyday, somebody somewhere on the internet is talking about your …

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The Most Common Online Reputation Problems

Truthfully, there can be quite a few things online that are harming and damaging your company’s online reputation. But you’re likely to come across some very common ones; here are some of the most common problems: The industry’s perception of your company:  if trusted professionals in your industry don’t respect you, they may be likely to say so and give negative publicity to your company. And if that’s the case, customers may come across that when searching for you, and …

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5 Features Your Web Host Must Have

It is important that your web host has all the greatest features and technologies. However, you may not be aware of what you should look for in a web host. They all say they are the best, most reliable, etc. but how do you decipher who is really telling the truth? How do you find out what is really important when choosing a web host? In this article you will find the 5 things your web host must have. When …

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How to Assess Your Online Reputation

Assessing your online reputation is easy, really. Just search for your company online and see what you find. Make sure that when you’re looking, you check with different search engines. The different engines have different requirements for keywords and work slightly differently than the others. Because of that, you need to make sure that you’re searching not only general search engines such as Google, Yahoo, and MSN; but also the metasearch engines such as Info.com, Dogpile, and WebCrawler. So what …

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