Archive for January, 2010

Google only loves you when everyone else loves you first

Wednesday, January 13th, 2010

Yes its true Google only loves you when everyone else loves you first. When Google starts to pick up activity about you in other places it puts its ears up and follows you. Its starts to think “something is happening with this site lets follow it”. When other sites link back to you and more and more places on the web start talking about you, Google then wants a piece of the action and gives you better rankings.

The clever Google bots search the web and compile information about your site. It likes it when your site has new and fresh content and loves it even more when other sites start talking about you. That’s when Google starts to actually think your site is worth something.

Its like being in school for a popularity contest. The more people that know about you the more noise and buzz the more credibility you get. If you stay quite and don’t make friends and keep to your self then no on wants to know apart from the few loyal ones.

I mean it makes sense right? if you go out about about and network with people and get to know people who in turn know other people your popularity grows. Giving out your business card or telephone is like having a link back to you. The more people who have your number the higher the chance they will call you if they need something that you have can provide them. Its the same with websites. The more sites you network with and exchange information with then in turn they will know other sites and you get linked. Then the flow of links will end up  back at your site.

A website on its own is like a dead duck in water. Most people are under the false impression that once they have a website they are on they way to millions. This is not the case people! There is too much hype on the internet as it is. There are millions and millions of sites and other people who also do what you do. So how can you then get noticed?

Its all about people/websites, its a numbers game. You have to think like a net-worker who goes around connecting people and creating opportunities. But in this case you do it on the internet. Connect with sites.

  1. Get articles up that link back to you
  2. Get your blog going to create fresh content for those hungry spiders.
  3. Get videos up and remember to include your web url in the description so that it creates a link back
  4. Get on social networks (includes links to your site)
  5. Make friends on twitter
  6. Join in with forums
  7. Join affiliate programs (create multiple streams)
  8. List your site on directories
  9. Gets some press releases out
  10. Get others to write about your product or service
  11. Do Joint Ventures with people
  12. Write useful comments on related blogs (most sites let you leave your link)

This is just a small list of things. There are tons of things that one can do. Just keep thinking “what else can I do, where else can I have information on the web which makes people aware that I exists”.

Once google picks up on all this, it know something is happening, depending on the way you do this you can make yourself out to be the authority website on your chosen topic. This is what Google wants. It likes this. It then knows that your information is useful and relevant to the things people are typing in  the search field. When your popularity grows Google becomes your fan and helps promote you.

There are many thing that you can do, but depending on where your focus is,  making time to do this can be hard. We understand this so have taken the ache out of the head and made it easy. Let us do search engine optimisation for you. Let us do your internet marketing for you on your behalf. Check out our packages and you will see that we help you with the things mentioned above.

Should you have any questions feel free to contact us.

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Boost Your Business With Blogging!

Tuesday, January 12th, 2010

Business blog is an incredible online marketing tool that saves you thousands of pounds but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors.  Here are some advantages:

Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

  • Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
  • Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
  • Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your companyís business objectives and determine if blogging will really help you achieve your goal.

  1. Several blogs are dedicated to teaching people the doís and doníts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
  2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

  • Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the companyís identity and needs.
  • Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

Remember the following safety measures in blogging:

  • legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
  • corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
  • create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
  • avoid outright marketing blog or you will shy away your readers;
  • make content updated, relevant and fresh;

reinforce the companyís core values; and, encourage employees to use it.

  • Start blogging and complete 20 posts before going to marketing.
  • Begin marketing.
  • Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
  • Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
  • Strive to be consistent with your topic all the time.
  • Try to have unrelated topics with general and broad appeal.
  • Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

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7 Surefire Ways To Increase Your Traffic Starting Yesterday

Tuesday, January 5th, 2010

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahooís Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

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