The principles in the book are a distillation of almost every marketing guru who has published a book. In fact, there is so much Jay Abraham in the book that I wondered if Mr. Abraham might have ghost-written it (or at least commented extensively on it).

Mr. Allen promises too much in the beginning. If you follow "the strategies and techniques in this book, you will be well on your way to Internet riches . . . ." Not only will you be rich, you won't have to work very hard for "the by-product of your start-up Internet business is freedom." If one percent of the people who follow this advice get to either result, I would be surprised. I suggest that Mr. Allen take 100 people, teach them his principles, and report back on the results a year later. Then, if they succeed as he promises, I will write a new review that gives this book five stars.

The strength of this book is in encouraging you to select your target audience and understand their wants before you think about what type of business you want to have and the services or products you want to provide. The advice about how to build traffic to your site, get income once they are there, and to build repeat business is all quite good at a general level.

The other interesting part of the book is Mr. Allen's description of how he changed his unique selling proposition over the years from "nothing down" to "hands-on-training" to "real-time millionaire mentors."

There's no bad advice in the book, as far as I could tell. It just overstates the ease of making money on an Internet start-up with limited investment capital.

Where else have people indicated that things are easy that you have found difficult? How about losing weight? How about getting into shape using the latest piece of equipment? What's the best way to evaluate these claims, without pursuing them yourself?

May the Internet bring you all the success you would like to have.

Donald Mitchell, co-author of The Irresistible Growth Enterprise and The 2,000 Percent Solution

The principles in the book are a distillation of almost every marketing guru who has published a book. In fact, there is so much Jay Abraham in the book that I wondered if Mr. Abraham might have ghost-written it (or at least commented extensively on it).

Mr. Allen promises too much in the beginning. If you apply this book "you will be well on your way to Internet riches . . . ." Not only will you be rich, you won't have to work very hard. If one percent of the people who follow this advice get to either result, I would be surprised. I suggest that Mr. Allen take 100 people, teach them his principles, and report back on the results a year later. Then, if they succeed as he promises, I will write a new review that gives this book five stars.

The strength of this book is in encouraging you to select your target audience and understand their wants before you think about what type of business you want to have and the services or products you want to provide. The advice about how to build traffic to your site, get income once they are there, and to build repeat business is all quite good at a general level.

The other interesting part of the book is Mr. Allen's description of how he changed his unique selling proposition over the years from "nothing down" to "hands-on-training" to "real-time millionaire mentors."

There's no bad advice in the book, as far as I could tell. It just overstates the ease of making money on an Internet start-up with limited investment capital.

Where else have people indicated that things are easy that you have found difficult? How about losing weight? How about getting into shape using the latest piece of equipment? What's the best way to evaluate these claims, without pursuing them yourself?

May the Internet bring you all the success you would like to have.