Archive for the ‘Your Business’ Category

Have you lost your data? How Important is your data to you?

Tuesday, March 30th, 2010

What would happen if you lost all your data? How would this effect your business? Think of all the time and energy you have put into your business only to loose the information?

It is very important that you create good effective passwords to keep your data secure and at the same time ALWAYS BACK UP YOUR DATA, this is the NO1 rule of thumb in the IT industry. But for you this is very very important.

This is for your benefit:

How to create good passwords

Here are some general rules for creating effective passwords:

- The only safe place to keep a password is in your head or a locked safe, which only you know the combination to.
- Effective passwords need to be fairly long, but not so long that you can’t remember them. Three-character passwords are too short.
- Use special characters, uppercase letters, and numerals in a logical manner. Here are some examples:
- Uppercase letters: Using uppercase letters in conjunction with lowercase letters will offer some protection if you have the functionality of “case sensitivity.” You could then use the password “HeyYou”, which is different from “heyyou”. Adding uppercase letters adds a layer of complexity making passwords harder to crack.
- Special characters: Using special characters such as “#”, or “%” also adds to complexity. Take the word “money”, add the pound sign after it (money#) and you have a fairly effective password.
- Numerals: Using numerals also adds complexity to the mix. If your social security number is 123-45-6789, you can use the last four digits with an easily remembered word such as “money”, making your password “money6789″.
- Substitution: You can use a number or sign in substitution for a word. If you know that the “$” sign equals the word “money,” then you can tie it into a password scheme such as “Ilove$”. This is simple-to-remember password that is difficult to crack.
- Hackers like to hack so make sure you have strong passwords.

DONT LET CONNIVANCE BE THE CAUSE OF LOST/HACKED DATA

- Back up your data
You can make entire backups of your site using your bigfanta control panel. Simple look under files for “back up/restore” and follow the instructions.

- If you have you have a database on your site, then click on the database i.e.”My Sql databases” and you will see a list of databases. Click on “back up now”

Back up your files and save this information in a secure place.

*Customer not using bigfanta hosting packs are advised to get in touch with their service provider and find out how back ups can be made.

Unless you have purchased a maintenance pack from us, you are Responsible for making backups of your site and data, and making sure you have created good passwords.

Basic Models Used For a Branding Plan

Saturday, March 20th, 2010

Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully laid out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition.

What is a Branding Model?

There are basic models utilized in the process of brand planning. Each of them will cover different scopes and aspects of the process to create a sound branding strategy. Aside from the ability to postulate methods for arriving at a specific brand idea, these models will also help businessmen understand the behavior of consumers in terms of their responses to a brand, which is helpful in adjusting old branding strategies or acquiring new ones.

All of these features are key in managing and reviewing brands, which are necessary steps that must be taken by any company in their branding efforts. These models are not directly linked but one does impact another.

Brand Positioning

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E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Wednesday, February 17th, 2010
Overall Rating:
 

Total Customer Reviews: (48)
Seller: Amazon
Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and reg[Read More]

What to look for when selecting web developers

Thursday, May 7th, 2009

Good web developers think like business owners, they understand what a web site must do:

-Market and target your audience on the web
-Get the message across clearly
-Display information so that it is easy to find
-Provide easy and clear way to contact you or buy your product

When you choose a web designer ask the following questions
- does there portfolio  show easy to navigate sites?
- is it easy to read information on these sites?
- does the design show clear understanding of audience?

Useful websites need to be easy to find, good designers have good understanding natural seo and with further work do effective seo

Designer should be able to suggest ideas to make your site work well
- help you with guidance of what is required

Good web design is focused on simplicity, Clear easy to navigate pages giving competitive advantage that makes you stand out on the Internet and Navigation should be consistent from page to page and easy.
Things to consider – What do you want people to do when they come to your website?
- “call to action” should be clear and simple
- Do you want them to call you, email you or fill out a form? this should be very clear should never be more than a click away.
- Is the buy of a product a simple process?
- The paths should always be clear and simple

Web/Business Planing

Monday, April 27th, 2009

Sometimes people get stuck when they want to get started in setting up a website or expanding further. We understand this so have put together some questions you can go through to get a better understanding to help you with your web project.

Summary

* What is the initial concept?
* What is your current situation?
* What will your key success factors be?
* What are your longer-term vision and goals?

Market analysis

* What does the current market look like?
* What is your target market?
* What are the characteristics of your perfect client?
* What do your target clients require?

Competitive overview

* What does your industry look like?
* Are there many competitors?
* Who are your 5-10 closest competitors?
* What products or services do they offer?
* What opportunities do you have to be unique? (Can you fill a niche or be different from your competitors in some way?)
* What are is the SWOT > Strength, weakness, opportunities and treats ?

Sales and marketing

* How will you attract clients?
* How can potential clients find you?
* What marketing activities would you consider?

Plan of action

* What do you need to do in order to kick things off?
* What should you do in the medium term?
* What are some longer-term plans?

Have you got a website or registered your domain name?

Thursday, April 23rd, 2009

I was searching the net the other day for a new domain name, but I was not having any luck. The domains names I was looking for where all gone. I tried and tried different variations but no luck. It was mad. I had the same response from a friend who was also looking for a domain name, but the domain he wanted was already taken and the owner wanted 2k for it.  He must have initially brought it for dollars/pounds,  2k he wanted how mad/great is that??

It makes you think right? domain names are becoming rare and you are getting situations where you start selling or exchanging domain names. Some will have more value then others and people are buying them up, with the aim of future potentials buying them off them.

A recent report said that in about 2010 the number of online purchases will rise from about 20% to about 30%… is that it??? We are only making 20% worth of purchase online at the moment???…. 20%!!! that’s nothing!. The web has huge potential.

My Advice is , get domain names while you can and get a website for sure. Imagine having a “.com” domain that everybody wants and people are willing to pay thousands for it…. You never know right! And setting up a simple blog may drive thousands and thousands of traffic to your site.

Get domain names for your name, your business, your ideas or even for fun. Setting up something simple on them is relatively easy these days.

Have a look at http://www.webbuilderbig.com for free or paid web builder tools.