The Importance of Building Your Own Personal Brand

It’s not only celebrities who have their own personal brand. As the Web gets increasingly more social, it’s essential for everyone to take branding into consideration. Just like products and services, your personal brand tells everybody about your unique characteristics. Here’s why it’s so important to consider. Branding Builds Trust When you’ve successfully built a personal brand, your customers and fans will better understand why you do what you do. This engenders trust and credibility, which are both essential. When …

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Should You Outsource Your Personal Branding?

It might come as a surprise to you to discover that many people outsource their personal branding. How can you do this when your personal brand is supposed to be the ‘real’ you? While it can be risky to outsource branding, there are ways to do it right. You can find companies that specialize in turning your brand vision into tangible results. The Risks of Outsourcing Your Personal Brand Probably the biggest risk of outsourcing your branding is letting the …

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Why Targeting Your Market Is Essential to Your Business

Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely. What Is a Target Market? A …

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How to Create a Branded CV

Creating a branded CV makes your job search much easier. This is a resume that clearly sets you aside from others and sells them on your unique qualities. Today, it’s not a matter of ‘Why should I hire you,’ but ‘Why should I hire you instead of all these other people?’ Your branded resume should tell them that. Laser Targeting First of all, who are you targeting and how well do you know them? Creating a branded CV that speaks …

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Branding Your Social Media Profiles – The Rules

Your picture is kind of like your logo. Everybody will instantly recognize your brand when they see it. Make it something that looks natural. A headshot that shows part of the neck and shoulders is always good. It shouldn’t be too big or small. Use the same photo for all of your profiles. If you have others that you’d like to use, put them in your albums. Try not to change your profile picture and if you do, don’t do …

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8 Creative Ways to Brand Yourself

You know that you need a strong personal brand to succeed today, but how do you go about establishing one? Personal branding is a long-term strategy that pays off down the road, but you have to start somewhere. Here are 8 ideas on how to creatively set yourself apart from the herd. Blog Writing a blog is the absolute best way to brand yourself online. It allows you to share your expertise, show your personality, and get your fans involved. …

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No blog survives without traffic

The key in getting traffic is to come up with a strategy and make everyone notice your blog. There are a few things that you need to consider with regards to generating traffic to your blog and these are not that different from planning a regular Web site. The only exception is that blogs can generate traffic a lot faster. What you only need to consider first is your target audience and where exactly you are generating your blogís traffic. …

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Google Panda – What is it?

In general, the goal for a website owner should be to provide authoritative content as opposed to “low quality”.  Ensuring that you provide high value content is key to staying relevant in Google’s eyes.

Guest Blogging

“Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future” – and Fishkin, CEO, SEOmoz

Relationship Marketing With E-mails

Let’s take a look why E-mail marketing is so effective in the Internet marketing industry. E-mail marketing is one of the fastest ways to leverage on the Internet. Because all you do is compose an E-mail, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly! E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail …

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5 mistakes people make with email marketing

What You Must Avoid At All Costs If you want to build a solid relationship through E-mails, you must be very careful NOT to commit these E-mail marketing ‘sins’: Spamming! Never, ever ‘spam’ your mailing list. Even though they have given you permission to E-mail them, that doesn’t mean that you can send them E-mails and sales pitches on a daily basis. Learn to send E-mails at strategic intervals. Mailing them only when you are selling something. No one wants …

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Increase Your Opt-in rates

Crafting An Excellent Squeeze Page If you want to increase your opt-in rates, here are a few principles you must apply to your squeeze page: Use compelling arrows to inspire visitors to take action. Believe me, graphics and aesthetics make all the difference! Craft a compelling E-cover for the special report or E-book you are giving away. If you are giving away an audio Interview, you can show a picture that displays an audio CD or DVD to increase the …

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