Why negative reviews may actually be a GOOD thing for your small business

Every business owner wants to read glowing online reviews about their business. After all, great online reviews are proven to have a positive effect on the company bottom line. However, a few less than perfect reviews may actually be a good thing for your business for the following reasons: 1. Believable If you have 100% 5 stars rating all the time, it will actually have the opposite effect than you expected. Perfect customer reviews make your business sound too good …

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What does online reputation management involve?

There are a number of activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your own control such having your own website, blogs, social media accounts, business directory listings, web 2.0 sites, syndicated articles, image portfolios etc. The advantage of this strategy is that you can control a lot of search engine listings with your …

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Apple pops, Wall St firms drop in brand study

By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris Interactive’s (HRS.N) annual public opinion poll on corporate brands. The Cupertino, California company raced passed last year’s brand champ in the poll, Google Inc (GOOG.O). …

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Why Every Small Business Must Perform Online Reputation Management Part 2

Here are three more reasons why small business owners must pay attention to their online reputation. ECOMMERCE – Ecommerce has made it so much easier for small business to grow beyond their town or city locale to nationwide or even international market. Online shopping carts and payment processors have made this all possible, meaning that as a small business engaged in ecommerce, managing your online reputation is crucial to protect your online sales. Negative reviews about your products, services and …

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Why Every Small Business Must Perform Online Reputation Management Part 1

One of the biggest mistakes any small business owner can make is to believe they don’t need to engage in online reputation management, just because they run a small business. Nothing could be further from the truth. Infact the very fact that you run a small business makes it all the more imperative to manage your online brand image for two reasons: 1. Customer referrals are the lifeblood of all small businesses 2. You don’t have the luxury of a …

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Using offline feedback forms to collect positive reviews

One of the challenges small business owners have is collecting positive customer reviews in an online format. There are three main reasons for this: Customers often give a majority of their feedback verbally at the offline place of business spontaneously. Customers will often completely forget to leave a review online once they leave the business and go back home. Customer may find it a bother to submit an online review especially if it is not part of their normal internet …

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Handling negative online reviews about your small business

Negative reviews can really be stomach curdling to read for any small business owner. ‘Your Company sucks.’ ‘My order got messed up and it’s your fault.’ ‘I will NEVER order anything else from your business.’ ‘Do your employees know how to spell C-U-S-T-O-M-E-R S-E-R-V-I-C-E?’ Without a doubt, any business large or small has it’s share of disgruntled customers but what has changed in the last couple of years is the opportunity to air their grievances to all and sundry through …

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Handling malicious online reviews

One of the most unfair aspects of online review sites is the ability for malicious people to game the system and post defamatory and false reviews about your business. Anyone can visit a site and post a review on just about any business and even if a site has a registration system, it is still so easy to use a false identity. Although review sites are trying to put measures in place to tame this practice, small business owners are …

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Using video and photo to collect customer reviews

An often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of people take in information better and actually enjoy doing so when it is present in picture or video format. As with anything there is a right way and a wrong …

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Use email marketing to collect customer reviews

A creative way to collect customer reviews for your website or on review sites is to use email marketing. This is an easy way if your small business already has a database of email addresses or has been regularly sending newsletters to your client base. The beauty of using an email marketing system is that: You can get your clients attention when they are already online reading your email instead of trying to convince them to get online. You can …

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Building small business keyword lists

One of the keys to having an efficient online reputation management strategy is having a set of company keywords to use both in your search engine optimization across your different web properties and also as part of your monitoring strategy. Every small business should have a list of about 10-20 keywords with phrases that related to their business that they can use as an easy reference to copy and paste without wasting any time. Here are some tips on how …

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Using blogs to monitor your online reputation

In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? It’s important to find out which online bloggers have followers in your target market or your local area and monitor what they are saying about your local business, your competitors or your industry as a whole. If you don’t think bloggers …

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