Client LoginWeb Strategies and Blog
Why negative reviews may actually be a GOOD thing for your small business
Every business owner wants to read glowing online reviews about their business. After all, great online reviews are proven to have a positive effect on the company bottom line. However, a few less than perfect reviews may actually be a …
What does online reputation management involve?
There are a number of activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your …
Apple pops, Wall St firms drop in brand study
By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of …
Why Every Small Business Must Perform Online Reputation Management Part 2
Here are three more reasons why small business owners must pay attention to their online reputation. ECOMMERCE – Ecommerce has made it so much easier for small business to grow beyond their town or city locale to nationwide or even …
Why Every Small Business Must Perform Online Reputation Management Part 1
One of the biggest mistakes any small business owner can make is to believe they don’t need to engage in online reputation management, just because they run a small business. Nothing could be further from the truth. Infact the very …
Using offline feedback forms to collect positive reviews
One of the challenges small business owners have is collecting positive customer reviews in an online format. There are three main reasons for this: Customers often give a majority of their feedback verbally at the offline place of business spontaneously. …
Handling negative online reviews about your small business
Negative reviews can really be stomach curdling to read for any small business owner. ‘Your Company sucks.’ ‘My order got messed up and it’s your fault.’ ‘I will NEVER order anything else from your business.’ ‘Do your employees know how …
Handling malicious online reviews
One of the most unfair aspects of online review sites is the ability for malicious people to game the system and post defamatory and false reviews about your business. Anyone can visit a site and post a review on just …
Using video and photo to collect customer reviews
An often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text …
Use email marketing to collect customer reviews
A creative way to collect customer reviews for your website or on review sites is to use email marketing. This is an easy way if your small business already has a database of email addresses or has been regularly sending …
Building small business keyword lists
One of the keys to having an efficient online reputation management strategy is having a set of company keywords to use both in your search engine optimization across your different web properties and also as part of your monitoring strategy. …
Using blogs to monitor your online reputation
In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? It’s …
020 3489 0695 | 