What makes BMW and companies like Coca Cola and Virgin such a major success?They all have powerful identities that resonate with their consumers, customers, suppliers and employees!
We provide a unique, time and cost effective one to one solution to unlock the ‘essence’ of your company and brand to give your business the competitive advantage it needs to steal valuable share and grow in your particular market place, whether that be business to consumer or business to business.
Our solution is simple – it starts with us facilitating a half/full day workshop, using proven business tools, with your senior management that will identify:
- Know your target audience
- Review consumer / market learning available
- Review target market – primary & secondary
- Brand Essence
- Review vision / mission statement
- Understand commercial objectives / route to market
- SWOT – The Strengths, Weaknesses, Opportunities and Threats driving your business, both now and in the future
- Review consumer positioning / statement
- Brand essence pyramid / brainstorm
- Benefits, features, emotional linkage
- Brand essence selection / Tagline – The key ‘Essence’ of your business and brand that will drive emotional engagement with your target customer, leading to greater levels of purchase intent and long term loyalty
- Strategic initiatives – The Key Strategic Issues that need to be addressed by your business, products and brands to enable them to become more competitive and to grow in size
– Output written documentation of the learnings
– Web strategy specification documentation
– Competitor web review
The package includes fully written up output from the workshop plus facilitation by a top fast moving consumer goods professional, David Kellas who has had Director level experience at one of the UK’s leading branded tea companies where he held a number of key roles across sales, marketing and consumer and market insight. And Jatinder Palaha , award winning consultant, author and digital stratgist.
We then provide guidance on how workshop learning and key strategic output can be built into your on going business and marketing communication plans.
Sometimes businesses are so in the picture they can’t see the frame. Our extraction process creates a powerful mind dump which allows you you gain a birds eye view of your business. This workshop will help you create/have a clear vision for your brand and its values so you may communicate your message with ease.
Contact us now for more information
One To One Brand Essence Workshop
Date: One to one workshop (we will email you with a convenient time that works best for you.)
Time: Flexible (approx 6-7 hours)
With David Kellas and Jatinder Palaha
Davide Kellas – With over thirty years working with major household brands in the fast moving beverages industry, including tea, coffee and alcoholic drinks, David is able to bring to businesses like yours, proven industry skills and tools that will make your products or services stand out from the crowd and better position them for future growth, whether they be new or established brands in their market.
Jatinder Palaha – Has worked within the Internet industry for over 15 years, focusing on digital strategy , implementation and marketing. Jatinder’s career spans IT, Internet marketing and website production experience within major organisations including The Tetley Group and Sun Microsystems, a fortune 500 company. Helping create subject matter experts and taking small to medium sized businesses online, is one of Jatinder’s real passions, as is helping them to grow and maintain a top notch online reputation amongst their customers and consumers.