Category Archives: Offline Marketing

Business Networking: Following up with a Thank You Note

Networking should be part of your monthly business activities. Whether you network online via social media or offline at events one thing is for sure, you need to write thank you notes. Once you connect with someone and share information with him or her, especially if it was at an event or online webinar, you need to take the time to write them a little note reminding them who you are and what was discussed. Before you get your stack …

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Business Networking Advice: Know Who You Are and Sell It

Before you go to your next networking social you might take these snippets of advice. First, interview yourself. Get to know who you are so that you will connect with the right people. Second, get into your customer’s shoes. Why should they hire you? Finally, be prepared with your own question for the customer. Interviewing yourself is an exercise that will benefit you immensely in networking. A couple of questions to ask yourself are what are your strengths? What would …

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Networking Skills: What to do with all Those Business Contacts

You finally made it to a local networking event and met some contacts, now what? Assuming you connected with people that you can help or that help you, now you need a plan of action. Don’t wait until next week or next month to contact them. Make it a point right after your event to write a note to your new acquaintances. Be sure to set a time and date you will call or email them. Schedule it in your …

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Offline Business Website

What You Need to Have On Your Offline Business Website Creating a great website for an offline business isn’t second nature. But what you put there makes a huge difference to people who visit your site. If you don’t have the content they’re looking for in the right places, they’ll click away and the only results you’ll see will be a high bounce rate. What Do You Do? The most important element of any website is a description of what …

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Follow-Up Tactics

Follow-Up Tactics That Multiply Your Customers Exponentially Once you’ve gone through the sales process with a customer, the deal is far from done. You’ve got to follow up with them afterwards or else you’re wasting a valuable opportunity to make further sales and build a long-term relationship. Following up with your customer has an important purpose for both you and them.  For you, it leads to further sales opportunities. It’s much easier to sell to customers who know and trust …

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Offline Traffic Tactics :: Part 5

Post ads on bulletin boards Bulletin boards are underused tools. They are simple to use and free. Post a flyer on one for a boost in sales. Make sure you get permission, though, and follow the rules. Be a part of the Sunday paper The Sunday newspaper is the most popular newspaper and the prime market for advertising. You can either put an ad in the classifieds or you can add a flyer to the loose pages of the paper. …

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Offline Traffic Tactics :: Part 4

Team up with a local business Find a local business that complements your business and see if the owner wouldn’t mind working with you. You can give the business an online presence and you can use them offline. You can trade business cards and even team up for package deals. Create a phone book listing The phone book is still a great place to get found. You can even buy an ad where you can put your URL. People still …

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Offline Traffic Tactics :: Part 3

Print up tee shirts Tee shirts are great advertising tools. Think about how many times you have stopped to read someone’s t-shit. Now think about how amazing that could be for your business. Pass out bumper stickers Bumper stickers are a cheap way to get your business name out there. You can give them away with orders or just hand them out to people who already have one on their car. Use the old stand by of word of mouth …

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Offline Traffic Tactics :: Part 2

Use direct mailings Direct mail is a proven method of advertising. You can make highly targeted mailings and reach your customers with a fairly inexpensive method of marketing. Start up a telemarketing campaign Telemarketing is a very effective. It is also something you can do on your own so it is cheap. Print up business cards Business cards are great tools that can be used in many different ways. You can hand them out, leave them at local stores and …

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Offline Traffic Tactics :: Part 1

Here are some great ways to create traffic using offline methods Guest star on a radio talk show Radio talk shows are hot these days and make a great platform for you to get your name out there. Get yourself on television Do a local television show as a guest. If you have the money pay for a local commercial spot. Television is an amazingly effective medium. Be a guest speaker Got o local clubs or organizations and volunteer to …

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“Royal family” launch The Eureka! Enigma in Trafalgar Square

Hundreds of tourists, in Trafalgar Square were taken in by the stunts on 1st of September. Many jaws dropped and eyes-popped as the Queen, Prince Charles and Camilla dropped by for an important meeting with Ron G Holland, age 60, congratulating him on the launch of his new book The Eureka! Enigma. Crazy Stunts and laughter watch the video and see the pics. Tell your friends. (Watch out for the guy popping out his eyes on the youtube video)