Category Archives: Search Engine Optimization

What Is Content Marketing?

What Is Content Marketing?

Content marketing is a type of marketing that offers free information in order to build an audience. This free information isn’t promotional but helps the reader solve a problem or answer a question. Then, when they need to buy a product they naturally come to you, the content provider. Why Content Marketing Is Important Content marketing is important for a few reasons. First of all, there is an abundance of free stuff out there. Everyone from huge retailers to small …

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No blog survives without traffic

The key in getting traffic is to come up with a strategy and make everyone notice your blog. There are a few things that you need to consider with regards to generating traffic to your blog and these are not that different from planning a regular Web site. The only exception is that blogs can generate traffic a lot faster. What you only need to consider first is your target audience and where exactly you are generating your blogís traffic. …

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Google Panda – What is it?

In general, the goal for a website owner should be to provide authoritative content as opposed to “low quality”.  Ensuring that you provide high value content is key to staying relevant in Google’s eyes.

Guest Blogging

“Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future” – and Fishkin, CEO, SEOmoz

How to Come Up With the Best Keywords for Local Search

Keywords are the key (no pun intended) to just about everything you will ever do to getting your business noticed on the web. Keywords affect your rankings on search engines, the effectiveness of your ad campaigns, the ease with which potential clients can locate your business etc. Therefore getting the best keywords for your local business is absolutely critical and is the number one step to implement before you do anything. So how do you get the best keywords for …

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Increasing Link Popularity

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, …

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Learn the Language of SEO

Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much traffic as possible from search engines like Google. It can be confusing to try to understand this new foreign language that everyone online seems to feel so comfortable with. So rather than struggling to translate everything, learn a few …

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The Most Effective SEO for Reputation Management

The Most Effective SEO for Reputation Management

Search Engine Optimization (SEO) techniques are a key part of anyone’s arsenal when managing online reputations. While traditional SEO focuses primarily on how to get your site to page 1, SEO for reputation management is focused on pushing negative information further back in search results and promoting positive information to the top. The actual tactics, however, are very similar. Content Marketing The most widespread SEO technique for building and managing your image is straight content. You can use both new …

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Keywords Selection for your search strategy and SEO

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as the Open Sesame! of the Internet. Find the exact right words or phrases, and presto! hoards of traffic will be pulling up to …

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Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your …

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Backlinks: Quality is what matters, not quantity

Before we dive into how to get quality backlinks for your website, let me take a minute to explain what backlinks are. First of all links is the term used to describe how all the web pages on the internet are connected to each other. Backlinks are those links from other web pages into your website. Backlinks are important because search engines like Google, Yahoo and Bing, search for them to find new content and to also determine how to …

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3 Ways to Get Google to Love Your Local Business

There is only one way to get Google to love your local business and that is to give Google what it wants. That makes sense, doesn’t it? So what does Google want from you? 1. Relevant Keywords:  Google wants you to use keywords that match what people are typing into its homepage all day long. Think of Google as a broker that connects your customers questions to your web content and think of keywords as the medium of currency. If …

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