Category Archives: Strategy

Web strategy is more important then web design.

Web strategy is more important then web design.

Starting an online business? You need more than just a website to succeed. You need a plan. You need strategies for driving potential customers to your site. You need a site designed to sell effectively. You need strategies to convert site traffic into money in the bank. Web strategy is more important then web design. When you have strategy then you are going places as you have a sense of direction and a plan to get to where you need …

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5 Ways to Keep Visitors Coming Back

5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods: 1) Start a forum, chatroom or shoutbox When you start a forum, chatroom or shoutbox, you are …

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Amazing Technology and Your Online Marketing Strategy

Amazing Technology and Your Online Marketing Strategy

If your online marketing strategy isn’t working, then you might need to introduce some technology to your website. If you current marketing promotions are going well, then you might be able to improve them even more with some added technology. Fancy bells and whistles on a website just for fun aren’t the type of technology that will help you increase sales and grow your business. But technology designed to do some very specific things can make quite a difference. If …

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Effectively Using Overture/Yahoo To Get Website Visitors

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoos takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena. To get a person to go to a site than others, it needs to be very visible. Providing ads that could …

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Why Strategic Marketing Planning Is Critical And Necessary

Why Strategic Marketing Planning Is Critical And Necessary

Even before the days of the Internet when advertising was done solely through television, billboards, magazines, radio and direct mailing, strategic marketing planning could often make or break a company. Considering the high cost of all forms of marketing, making a mistake about where to advertise and whom to focus the advertising on could lose a company thousands upon thousands of dollars. While some forms of advertising and promotion are much less costly today, planning your advertising strategy for success …

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