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Professional Branding Tips

Having a professional brand is not a new concept. It’s the image you present to potential employers/investors/JV Partners/Clients etc wherever you are. In a competitive market, it’s essential to build your own professional brand so that you will stand out...

Your Personality and Your Personal Brand

Should You Be Yourself? Your Personality and Your Personal Brand When people discuss personal branding, they always tell you to be yourself. They say that the unique personality shining through your work helps to brands you. But for most of us, it’s scary to...

Apple pops, Wall St firms drop in brand study

By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded...