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Planning an embarking on a social media marketing campaign, and caring out all the little tasks and duties yourself is overwhelming and can be extremely time-consuming. But that doesn’t mean that it can’t be done. If you’re ambitious and don’t mind taking on the task of doing it yourself, you can! Just make sure you have this checklist handy so you don’t miss any of the important steps.

  • Identify your mission statement, goals, and objectives. You’ll need these for the start of any campaign, but you’ll especially need to point towards them in all of your SMM.
  • Review resources. Get all the tips and tricks you can, and then continue to stay on top of them. The world of social media is a constantly changing one, and you’ll need to stay on top of it at the beginning, and throughout your entire time on the networks.
  • Look at the Facebook page, Twitter page, YouTube videos, and every other social networking avenue your competitors are on. What do you like about them? What don’t you? Take note, because it’s likely the same things your customers and followers will think about the things you’re doing.
  • Set up Google Alerts so that you’re notified any time anyone says anything about your business online.
  • Set the goals you want for your campaign – and make sure that they’re realistic.
  • Identify your target market and think about what motivates them and what they’ll be most interested in reading.
  • Find where the conversation is around your topic and where your potential clients may be hanging around online.
  • Research your keywords and know which ones are most appropriate and will work best for you.
  • Create a profile on all of the major social networks for you and your company.
  • Update all of your pages and profiles regularly – at least twice a day.
  • Always respond to customer inquiries and comments in a timely manner.
  • Regularly track and measure the success of your campaign by keeping record of how many prospects gained through social networking become actual customers.
  • Be prepared to spend at least one hour a day on your SMM once your campaign is up and running. It takes a lot of blog comments, a lot of Facebook statuses, and a lot of tweets in order to make sure that your campaign is effective. And that takes a lot of time.