Determine the Obstacles to Face and Resources You Need to Meet Your Business Goals
It’s all very nice to set goals, but how will you meet them? As part of your business success blueprint, you have to figure out exactly what resources you need to meet your goals. An effective way to do this is to first look at what obstacles you face. Then think about what you need to overcome those obstacles. Get that right and youíll be prepared for at least some of the potential challenges youíll face along the road.
Step 1: Identify Potential Obstacles to Success
No matter where you are in your career, there will always be obstacles waiting to challenge your best thought-out plans. The key to dealing with these challenges is to anticipate them as much as possible and make sure you have the resources to push them out of the way.
The most common obstacles that people face from a business and marketing plan stance are:
Lack of skills and knowledge.
Are there elements to your marketing plan that you just donít know how to do? For example, perhaps youíve never segmented a mailing list before or donít know how to set up a squeeze page. Maybe you arenít a member of your own target market, so you canít naturally relate to their problems. For some marketing strategies, you may not even know the right questions to ask in the first place.
Not enough time in the day
There is never enough time in the day to do everything you want to do, especially for internet marketers who have a million ideas running around in their heads. The question is just how much time you need to devote for your business plan to succeed. If you donít have that time available, thatís just another obstacle to work around if you still want to move ahead with your plan.
It’s a rare person indeed who has all the funds they want to implement any scheme theyíve dreamed up. Figure out just how much you need for your ideal plan. Then look at how much you can actually afford to spend. The difference is the obstacle you need to figure out.
No support network
In the internet marketing world or any business where you donít interact with real, live people very often, lack of a support network can be a big problem. Do you have people to go to when youíre stuck or need a boost?
Step 2: Identify Resources for Overcoming Your Obstacles
Now that you’ve anticipated your challenges you can start identifying and putting in place the resources you need. You may find you have to adjust your goals and plans a little if you can’t get the resources, but itís better to do that sooner rather than later. You donít want to have all your great plans derailed 6 months down the line just because you failed to learn something critical.
Here are a few examples of solutions and resources that could overcome the most common obstacles:
Focus on the skills you need
There is certainly no shortage of experts who will want to teach you ‘everything you need to know to be successful’. However, you need to focus on just the skills or knowledge that is relevant to your business model. Get recommendations in trusted business forums for courses, advice or other resources for learning what you need. Be careful not to get sidetracked by other great things you could learn. If it’s not useful right now, block it out. You will probably have to set a certain amount of time each week just for learning, so that you donít let it take up all your time.
Manage your time and delegate
Unfortunately, you can’t make time slow down or expand just yet, so youíll have to be a little more creative. Depending on how much time and funds are available, you really have only three choices. You can budget your own time very tightly, you can adjust your goals and plans, or you can outsource some of the tasks. If you have the funds, outsourcing is usually your best bet so that you can grow your business faster. Just make sure you know exactly what you want to outsource so you can pick the right people.
If you are working on a very small budget, youíll also have to be very creative with where you spend and where you save. Put your money into the places that will have the greatest impact on your success and think twice about the rest. For example, you might want to try out a hot new article submission service, but your returns on investment can be much higher spending the money on list building.
Build your support network
For some, building a network of friends and colleagues comes naturally. For others, it has to be a planned, scheduled activity. Check out the top forums in your niche and find at least one where there are people you can relate to. Participate and become known by helping others. Also, try to get your friends and family on board with your plans so that they can be supportive when youíre feeling down ñ even if they have no clue what you do!
The best way to make sure your plans stay on the course for success is to anticipate the obstacles ahead. There’s no point in setting a goal to create a bunch of minisites if you don’t know how to do it. Instead, take a good, hard look at what might happen to upset your plans and what resources you need to make sure that doesnít happen. Then put those resources in place or adjust your plans accordingly.