Finding a Domain Name
You may believe that all the good domain names have been registered. This isn’t the case. While it’s true that you will not be able to purchase books.com or something similar, you will be pleased to know there are still many great names available.
In order to choose the right domain for your business, you need to decide what you are likely to be using it for. Here are a few tips – there are two main classifications to consider.
If you want to create a niche-based blog or website, or you want to invest in a domain that you can sell for a profit later, you will want to buy a keyword-based domain name.
You should look for domain names that have high-traffic keywords. If you wanted to launch a website about Discount Golf Clubs for example, you would ideally register DiscountGolfClubs.com. Keyword domains, especially for keywords that attract significant numbers of searches, also have great resale value. You could purchase a domain for £7 and potentially trade it on for hundreds, or even thousands of pounds.
If you want to create a site that will be branded say for example like Twitter or Flickr, you can afford to be be a little more creative. You will want to get a one word domain (or two at most). But you can use creative spelling.
When buying a domain for branding purposes:
- Look for a word that will not be too difficult to spell. ‘Flickr’ for example is relatively easy to remember, but ‘Fotograffi’ is unlikely to be, as too many letters have been changed. Above all, the name should be memorable.
- Choose a word that fits your niche. For a golfing site, you might be able to register a name along the lines of ‘Puttr.com’ for example.
- Integrate your branding. Make sure you can craft a logo that will help people remember your domain name.
Warning: Do NOT search for domain names on any registrar until you are ready to buy!
Registering a Domain
When you are ready to register your chosen domain, there are a few things to consider and remember. Do not use fake information during the registration process. You could get your domain taken away from you at a later date, which would be a real shame if you have invested in and built significant traffic to your website.
You may not always want to host a website or blog on your domain name. You might want to use it to forward elsewhere. For example, article marketers often use domains to forward straight to their affiliate links.
You can potentially generate sales with your domain name when it’s not in use by ‘parking’ it. You will not generate much revenue of course unless the domain is frequently visited, however it’s probably better than nothing if you aren’t actively using the domain anyway.
It is worth noting that you will not be able to add images to a ‘parked’ page – you can only use text. However, you can use various types of advertising – just make sure the provider allows parking. Some companies (e.g. Google AdSense) don’t allow their ads to be displayed on websites with no content, such as parked pages.
Parking is a useful stop-gap for your new domain and might help generate revenue while you decide upon your ultimate web strategy.
A hosting account stores webpages and files and FTP (file transfer protocol) is the tool used to update these pages, upload or download new files, and manage all items stored on your account.
When your website has begun to generate a consistent flood of traffic and user activity, you could consider upgrading your plan to a dedicated server.
Choose the plan that you feel best suits your needs. We offer a choice of two platforms – Unix or Windows. Each offers three levels of competitively priced package that you can select from, depending upon your needs. All plans will help create an online presence quickly and effectively, without having to invest in significant start-up monies.
Remember, you can upgrade your hosting plan at any time should you need a larger package to accommodate increased website traffic or bandwidth usage as your business grows.