Lots of businesses ruin their Facebook fan pages because they focus too much on selling. The truth is that nobody gets onto Facebook to buy anything. They log in to see their friends, socialize and see what’s new. If your Facebook fan page is nothing but a sales letter urging them to buy now, it’s simply not going to resonate with them. People don’t hang out on Facebook with credit card in hand.
Facebook fan pages are all about user experience. The reason your fans come to your page over and over again is that there’s something to do or enjoy there. It’s not like a static website where they’re simply searching for information. If your fan page engages them, they’ll tell their friends about it.
The key to creating a great user experience is to offer something to do there. Facebook has many different interactive apps such as games, activities, polls, contests, quizzes, personality tests, and more. Use these and make your fan page a place where they’ll spend time.
Remember that your fan page is more than just a company profile. Like a blog, you need to keep it updated with fresh content. This keeps you in your fans’ minds and also gives you the opportunity to interact with them. Your posts can also give your fan page some personality.
Every post you make on Facebook doesn’t have to be mind-blowing or change people’s lives. Some of the most popular brands have constant updates that are just funny comments or anecdotes. Sharing links you think they’d be interested in is also an easy way to keep it fresh. Keep in mind that the best posts are the ones that get people talking. Ask your fans questions and let them share their opinions. This is also a great way to find out what they want from you in terms of promotions and products.
Be a Real Human Being
People don’t dig impersonal fan pages. They want to feel like they’re interacting with a real human being. Be real and be yourself. Make sure that there’s a human voice behind your page. When people comment or contact you through the page, always give them a friendly reply. This may be time- consuming, but set aside a portion of each day to do it because it’s essential. One of the main goals of social media is branding, and interaction lets your customers know that you’re a real person.
One of the best ways to improve your fan page is to look at other pages for ideas. These pages don’t have to be in your niche at all. Look for any page that has lots of fans and interactivity going on. Read their posts and look at how they keep their fans engaged. Try these ideas out on your own fans and see what happens. The whole idea is to create a place where your customers want to hang out.