Search Engine Optimisation

How SEO can help your online business

In the world of online businesses, the higher ranked your website is in search engines, the more consumer traffic you tend to get; in the past few years many companies have begun utilizing SEO practices to help further their online business development. SEO or Search Engine Optimization is the process of enhancing your website’s “organic” position in specific search engines, like Google, Bing, or Yahoo. Major companies have been using SEO in London and Paris to New York and Los Angeles. When done right, good SEO for websites can help to greatly improve your online presence and generate a lot of business.

Content

One of the major points of efficiently utilizing SEO is having interesting, original content that is “keyword rich”. Search engines use automatic indexers, often called web spiders or web crawlers, in order to browse through websites, searching for specific keywords or phrases that then determine the relevance of your site when someone searches specific words or topics through a search engine.

Choosing the right keywords to use on your website can be determined quite easily; first you must determine what search terms are most likely to be used by people searching for the services that your business offers. For example, if your business sells organic skin care products you might want to create content using keywords like, organic, vegan, or all natural.

Researching the keywords that people might use to find your content is another great way to ensure that you use the correct ones. Sites like Google AdWords and Wordtracker can help you identify the most used keywords in your specific field and recommend which ones might get you the most traffic.

Link Building

Link building is another key component in successful SEO. Link building is the process of “getting external pages to link to a page on your website”. Search engines use links to rank popular pages and websites on the Internet, the more a certain website is linked by other trustworthy websites, the higher rank it has. Search engines also use links to determine other factors about sites, like trustworthiness and original content. If a certain website has very little links associated with it, the search engine might deem it as dangerous to potential visitors.

Because Google and other search engines frown upon artificial linking practices, earning inbound links to your site can be a difficult task. You can acquire links to your site organically by making sure to link ALL of your social media accounts to your website. Most well known social media sites (Facebook, Twitter, Google+, etc.) are all deemed reputable by most major search engines and can be a great way to improve your page rank.

SEO tactics are relatively easy to perform but must be done correctly, efficiently, and often. It may be wise to dedicate a portion of your online marketing team to keeping your SEO practices fresh and up to date. Many businesses often hire SEO firms to do the hard work for them. But no matter whom it’s done by, utilizing SEO is definitely a great way to increase the popularity and traffic of your online business.

SEO Packages

Exploiting these latest techniques will help increase organic website page rankings, making it easier for people to find your online business and driving serious traffic to your site.

For effective, measurable results we recommend taking one of the following packages out for a minimum of 3 to 6 months. Please call us today to discuss your needs and to receive a competitive quote.

Local SEO Local SEO Professional Golden Keyword SEO Golden Keyword SEO Professional
Best suitable for For local business owners For serious local business owners Local/Web wide businesses Local/Web wide business domination
Local Keywords 5 10 5 10
URL’s Allowed 1 3 1 3
Natural Link Building Yes Yes Yes Yes
Manual Link Building Yes Yes Yes Yes
Manual PDF Sharing Yes Yes Yes Yes
Manual Blog Comments Yes Yes Yes Yes
Manual Press Releases Yes Yes Yes Yes
On Page Optimisation Yes Yes Yes Yes
On Page Content Yes Yes Yes Yes
Content Optimisation No Yes No Yes
Private Blog Network No Yes Yes Yes
Tier 2 links (social sharing, social media) Yes Yes Yes Yes
Tier 3 link building No Yes Yes Yes
PBN of 20 web 2.0’s (per url) pr6 to 9 Yes Yes Yes Yes
Facebook Likes (drip feed) No Yes No Yes
Twitter Followers (drip feed) No Yes No Yes
Social Media No Yes No Yes
Social Advertising No Yes Yes Yes
YouTube video ranked on google No Yes No Yes
PBN of actual websites depending on keyword No No 3-5 5-7
PBN of web 2.0’s (content posted monthly) 0 7 7 14
Social Media (facebook likes, google pluses, twitter) No Yes Yes Yes
Social Bookmarking No Yes Yes Yes
Monthly Report Yes Yes Yes Yes
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NOTE: Due to Algorythmic Updates All Items are provided as Our SEO Experts see fit (for best results)