Brand Your Emails for Maximum Impact

An easy way to think about branding is that it’s your reputation. You’re consistent, you’re an expert, and it’s clear what you can do for people. This is what your brand tells people about you. So it’s very important to think about branding in everything you do, including the emails you send to your list. …

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The Steps for Setting up Your Own Personal Brand System

Branding needs to be consistent and that’s why you need to have a system in place. This includes all of the things you need to do before you start branding as well as routine tasks you’ll continue to perform ongoing. Everything needs to be as efficient as possible. This is how the branding pros do …

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Branding Your Social Media Profiles – The Rules

Your picture is kind of like your logo. Everybody will instantly recognize your brand when they see it. Make it something that looks natural. A headshot that shows part of the neck and shoulders is always good. It shouldn’t be too big or small. Use the same photo for all of your profiles. If you …

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8 Creative Ways to Brand Yourself

You know that you need a strong personal brand to succeed today, but how do you go about establishing one? Personal branding is a long-term strategy that pays off down the road, but you have to start somewhere. Here are 8 ideas on how to creatively set yourself apart from the herd. Blog Writing a …

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Professional Branding Tips

Having a professional brand is not a new concept. It’s the image you present to potential employers/investors/JV Partners/Clients etc wherever you are. In a competitive market, it’s essential to build your own professional brand so that you will stand out from the rest of the pack and build a consistent reputation. Your brand will also …

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Build client loyalty and client self-service with digital solutions

>> By Emma Johnson – getaheadofthecurve Is developing a mobile application at the top of your to-do list? Many companies have mobile applications at the top of their to-do lists, but while launching a quick app is fairly straightforward, developing a strategic application or digital “solution” is considerably more complex. Smart planning is essential for …

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Apple pops, Wall St firms drop in brand study

By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris …

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Basic Models Used For a Branding Plan

Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully laid out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition.

What is a Branding Model?

There are basic models utilized in the process of brand planning. Each of them will cover different scopes and aspects of the process to create a sound branding strategy. Aside from the ability to postulate methods for arriving at a specific brand idea, these models will also help businessmen understand the behavior of consumers in terms of their responses to a brand, which is helpful in adjusting old branding strategies or acquiring new ones.

All of these features are key in managing and reviewing brands, which are necessary steps that must be taken by any company in their branding efforts. These models are not directly linked but one does impact another.

Brand Positioning

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