Tag Archives: branding

Brand Your Emails for Maximum Impact

An easy way to think about branding is that it’s your reputation. You’re consistent, you’re an expert, and it’s clear what you can do for people. This is what your brand tells people about you. So it’s very important to think about branding in everything you do, including the emails you send to your list. Your emails are your touch points with your subscribers and they need to be on-brand. Style and Design Considerations Choose templates, colors and visual styles …

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The Steps for Setting up Your Own Personal Brand System

Branding needs to be consistent and that’s why you need to have a system in place. This includes all of the things you need to do before you start branding as well as routine tasks you’ll continue to perform ongoing. Everything needs to be as efficient as possible. This is how the branding pros do it and you can do it as well. Be Clear from the Beginning Write down a statement about your brand’s vision. It should be as …

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Branding Your Social Media Profiles – The Rules

Your picture is kind of like your logo. Everybody will instantly recognize your brand when they see it. Make it something that looks natural. A headshot that shows part of the neck and shoulders is always good. It shouldn’t be too big or small. Use the same photo for all of your profiles. If you have others that you’d like to use, put them in your albums. Try not to change your profile picture and if you do, don’t do …

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8 Creative Ways to Brand Yourself

You know that you need a strong personal brand to succeed today, but how do you go about establishing one? Personal branding is a long-term strategy that pays off down the road, but you have to start somewhere. Here are 8 ideas on how to creatively set yourself apart from the herd. Blog Writing a blog is the absolute best way to brand yourself online. It allows you to share your expertise, show your personality, and get your fans involved. …

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Professional Branding Tips

Having a professional brand is not a new concept. It’s the image you present to potential employers/investors/JV Partners/Clients etc wherever you are. In a competitive market, it’s essential to build your own professional brand so that you will stand out from the rest of the pack and build a consistent reputation. Your brand will also help people remember who you are so that when they are asked if they know someone good for a job, you’ll be more likely to …

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Build client loyalty and client self-service with digital solutions

>> By Emma Johnson – getaheadofthecurve Is developing a mobile application at the top of your to-do list? Many companies have mobile applications at the top of their to-do lists, but while launching a quick app is fairly straightforward, developing a strategic application or digital “solution” is considerably more complex. Smart planning is essential for financial service businesses of all sizes. Here are 10 things to consider before developing your application. 1. Agree on goals for the program When developing …

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Apple pops, Wall St firms drop in brand study

Apple pops, Wall St firms drop in brand study

By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris Interactive’s (HRS.N) annual public opinion poll on corporate brands. The Cupertino, California company raced passed last year’s brand champ in the poll, Google Inc (GOOG.O). …

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Basic Models Used For a Branding Plan

Basic Models Used For a Branding Plan

Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully laid out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends …

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