Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant...

How to Create a Branded CV

Creating a branded CV makes your job search much easier. This is a resume that clearly sets you aside from others and sells them on your unique qualities. Today, it’s not a matter of ‘Why should I hire you,’ but ‘Why should I hire you instead...

How to Develop Your Sales and Marketing Plan

There’s a well-known internet marketer whose favorite quote is ‘Hope is not a marketing plan’. You can’t just pick a marketing strategy and ‘hope’ that it will work. Instead, you need to put together a detailed marketing plan where...