Tag Archives: business

Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago may become passé the next. Conduct Regular Market Research Market research isn’t a one-shot deal. You have to keep doing it on a consistent basis. …

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Why Targeting Your Market Is Essential to Your Business

Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely. What Is a Target Market? A …

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How to Create a Branded CV

Creating a branded CV makes your job search much easier. This is a resume that clearly sets you aside from others and sells them on your unique qualities. Today, it’s not a matter of ‘Why should I hire you,’ but ‘Why should I hire you instead of all these other people?’ Your branded resume should tell them that. Laser Targeting First of all, who are you targeting and how well do you know them? Creating a branded CV that speaks …

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Long-term manipulation is extremely difficult

Seth Godin’s work is amazing, his posts are so deep with multiple levels of meaning and message. ——————— Long-term manipulation is extremely difficult – By Seth Godin In the short run, it’s easy. It’s easy to fool someone or lie to them or give them what they think they want. It’s easy to write a great block of copy, to sell on credit, to grab the attention of the mob. Not so easy: to build mutually profitable long-term relationships that …

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How to Develop Your Sales and Marketing Plan

There’s a well-known internet marketer whose favorite quote is ‘Hope is not a marketing plan’. You can’t just pick a marketing strategy and ‘hope’ that it will work. Instead, you need to put together a detailed marketing plan where you lay out your arsenal of strategies for meeting your business goals. This isn’t a comprehensive list of daily tasks. It’s a breakdown of each tactic you want to use and the process you’ll put in place for its implementation. Start …

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The Power of Foursquare for Your Business

Foursquare is a location-based social network. You can think of it as Twitter with GPS. It takes all the things everybody loves about social media sites and puts them together into a localized social network. Foursquare has been taking the online world by storm and it’s only getting bigger. How Does Foursquare Work? Foursquare has two different purposes. One is to keep in touch with your friends, letting them know where you are. Using a smartphone, it tells your friends …

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3 Ways to Get Google to Love Your Local Business

There is only one way to get Google to love your local business and that is to give Google what it wants. That makes sense, doesn’t it? So what does Google want from you? 1. Relevant Keywords:  Google wants you to use keywords that match what people are typing into its homepage all day long. Think of Google as a broker that connects your customers questions to your web content and think of keywords as the medium of currency. If …

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Business-Builder’s Way Of Obtaining Maximum Profits

Business-Builder’s Way Of Obtaining Maximum Profits

A typical business model might focus on three areas for each transaction: Recency, frequency, and monetary value. For example, let’s take a typical fast food joint and use it as an example. There are primarily three ways to grow a business. You can acquire more customers, which is which most businesses try to do. You can get them to spend more with you per each transaction (monetary value). And you can get them to buy from you more often (frequency). …

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Apple pops, Wall St firms drop in brand study

Apple pops, Wall St firms drop in brand study

By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris Interactive’s (HRS.N) annual public opinion poll on corporate brands. The Cupertino, California company raced passed last year’s brand champ in the poll, Google Inc (GOOG.O). …

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What should we look for in a web site development firm?

What should we look for in a web site development firm?

One of the major frustrations for clients occurs when they receive wildly varying quotes for web design projects. One of the best ways to avoid this, and ensure the work is completed to the highest standards, is to specify accurately all aspects of the work to be completed. The old cliché of comparing apples to apples rings true. Note the exact specifications for the project, how many pages you require, how many forms, etc. This step will ensure that everyone …

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Why Having a Business Blog is Important

Why Having a Business Blog is Important

A business blog is a must for every business; whether you have a website for your business, your business is a brick and mortar only or if your business is only on the Internet. If you are in any type of business at all, you need a business blog. Blogging has become the way to drive new traffic to your business, whether the business is on the Internet or in a building. This is because people connect personally to you …

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Benefit With Top e-commerce Marketing Strategy

Benefit With Top e-commerce Marketing Strategy

You might think that the best ecommerce marketing strategy is advertising. Banner ads, one line text links and larger graphic ads on websites and in newsletters are one way to advertise. It’s usually a fairly expensive way, though. Especially if you have the graphics made to be eye-catching, like animations that are sure to get people to notice them. But just because someone notices the person doing cartwheels on your graphic ad, that doesn’t mean they’re going to click it. …

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