Tag Archives: marketing

What Is Content Marketing?

What Is Content Marketing?

Content marketing is a type of marketing that offers free information in order to build an audience. This free information isn’t promotional but helps the reader solve a problem or answer a question. Then, when they need to buy a product they naturally come to you, the content provider. Why Content Marketing Is Important Content marketing is important for a few reasons. First of all, there is an abundance of free stuff out there. Everyone from huge retailers to small …

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Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago may become passé the next. Conduct Regular Market Research Market research isn’t a one-shot deal. You have to keep doing it on a consistent basis. …

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How to Trigger Word of Mouth

I Came across this article and wanted to share it. Its by Jonah Berger, he talks about Triggers which can make things go viral. Its a good read so enjoy. Source: Linked in post There’s a science behind word of mouth and why things go viral. Six key principles. Here is the second one. Last week I wrote a post about the secret science behind viral that went, well…pretty viral. Many emailed to ask about Social Currency, but also wanted …

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Why Targeting Your Market Is Essential to Your Business

Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely. What Is a Target Market? A …

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No blog survives without traffic

The key in getting traffic is to come up with a strategy and make everyone notice your blog. There are a few things that you need to consider with regards to generating traffic to your blog and these are not that different from planning a regular Web site. The only exception is that blogs can generate traffic a lot faster. What you only need to consider first is your target audience and where exactly you are generating your blogís traffic. …

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Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely. What Is a Target Market? A …

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Tips For Creating Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. #1  Tap into Your Prospects Emotions According to psychologists our buying decisions are based first and foremost on our emotions.  Use headlines which offer your readers a strong emotional benefit or reaction.  Some possible …

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26 Ways To Market Your Local Business Website For Free

Create a Facebook fanpage -Invite friends, upload content, photos, videos etc Have a Facebook icon link on your webpage Create a YouTube account and upload videos. Have your business url included in description box and embedded in the video Have a YouTube icon link on your webpage Join Twitter-get social and keep your followers informed on special offers and events Have a Twitter icon link on your webpage Join your professional association in your local state and attend networking events. …

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Tips To Boosting Your Local Business Social Media

Tips To Boosting Your Local Business Social Media

So now you have a Facebook fanpage with a sizeable fan base and an enviable Twitter following, but do you ever run out of creative ideas? Ever wonder what should your next post or tweet should be about? Has your social media been idle lately and needs a jumpstart? Here are a few tips to get you rolling again. Keep it fun Most business often take social media too seriously, treating like a do-or-die situation. Yet social media fans interact …

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4 Free Tools To Monitor Your Social Media Online Reputation

One of the most challenging online media for a small business to monitor their online reputation is social media. The sheer volume of the number of social media users and the number of social conversations that take place is phenomenal. However trying to monitor these conversations does not need to be difficult thanks to 4 easy- to -use free social media tools. Tool #1 Twitterfall.com This free resource helps you monitor what people are saying about your business on Twitter. …

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How to Develop Your Sales and Marketing Plan

There’s a well-known internet marketer whose favorite quote is ‘Hope is not a marketing plan’. You can’t just pick a marketing strategy and ‘hope’ that it will work. Instead, you need to put together a detailed marketing plan where you lay out your arsenal of strategies for meeting your business goals. This isn’t a comprehensive list of daily tasks. It’s a breakdown of each tactic you want to use and the process you’ll put in place for its implementation. Start …

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The Power of Foursquare for Your Business

Foursquare is a location-based social network. You can think of it as Twitter with GPS. It takes all the things everybody loves about social media sites and puts them together into a localized social network. Foursquare has been taking the online world by storm and it’s only getting bigger. How Does Foursquare Work? Foursquare has two different purposes. One is to keep in touch with your friends, letting them know where you are. Using a smartphone, it tells your friends …

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