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Your business’ online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. Your online reputation will determine whether those consumers choose you or one of your competitors. You can also be sure that if you do not manage your online reputation, it will be managed by other people, who will inevitably post reviews, comment …
Truthfully, there can be quite a few things online that are harming and damaging your company’s online reputation. But you’re likely to come across some very common ones; here are some of the most common problems: The industry’s perception of your company: if trusted professionals in your industry don’t respect you, they may be likely to say so and give negative publicity to your company. And if that’s the case, customers may come across that when searching for you, and …
Assessing your online reputation is easy, really. Just search for your company online and see what you find. Make sure that when you’re looking, you check with different search engines. The different engines have different requirements for keywords and work slightly differently than the others. Because of that, you need to make sure that you’re searching not only general search engines such as Google, Yahoo, and MSN; but also the metasearch engines such as Info.com, Dogpile, and WebCrawler. So what …
There are a number of activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your own control such having your own website, blogs, social media accounts, business directory listings, web 2.0 sites, syndicated articles, image portfolios etc. The advantage of this strategy is that you can control a lot of search engine listings with your …
Do you get the best shopping deals online? … My dad does. He’s not internet savoy and only uses the internet to read the news or get me to find him the best prices for tools for his building trade. Up until now I was using Google like every one else, it use to take me ages to look through all the sites and find a decent price for him. But then I came across this really cool shopping comparison …