Tag Archives: Web Design

5 Keys to Creating Websites that Sell

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one.  How it affects your visitors and customers is then essential to your success.  Provide a memorable experience and customers are sure to return time and time again.  Let’s take a look at five keys to creating a website that sells. Key #1  Make your website interactive.   As the internet continues to grow and evolve it’s becoming more important to create a …

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Is Your Web Design The Culprit for Lost Sales?

A business website takes time and money to set up, so it’s really frustrating when it just doesn’t seem to be bringing in the bread. What most business owners often overlook are the basic facets that convert traffic into cash. Lets  take a look at the most critical sales conversion features your website needs to have. Specific sales pages and squeeze pages You’ve worked hard to drive traffic to your website yet you link them to a home page full …

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A lot of people have web design skills now. Why shouldn’t we use a graduate who has these skills?

A lot of people have web design skills now. Why shouldn’t we use a graduate who has these skills?

We do find that this is one of the most common scenarios we are presented with. Our answer is that design skills are only a very small part of web site development and strategy. It is no good having an attractive site if it does not attract visitors. The process we go through in designing a site is exhaustive. Firstly, there can be a series of meetings with clients to establish exactly what they want and need the site to …

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Web strategy is more important then web design.

Web strategy is more important then web design.

Starting an online business? You need more than just a website to succeed. You need a plan. You need strategies for driving potential customers to your site. You need a site designed to sell effectively. You need strategies to convert site traffic into money in the bank. Web strategy is more important then web design. When you have strategy then you are going places as you have a sense of direction and a plan to get to where you need …

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Who Is Your Audience?

Who Is Your Audience?

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very …

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5 Important Rules in Website Design

5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well. 1) Do not use splash pages Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they …

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Web/Business Planing

Web/Business Planing

Sometimes people get stuck when they want to get started in setting up a website or expanding further. We understand this so have put together some questions you can go through to get a better understanding to help you with your web project. Summary * What is the initial concept? * What is your current situation? * What will your key success factors be? * What are your longer-term vision and goals? Market analysis * What does the current market …

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