For an online company, internet marketing is important. But even for brick and mortar companies, even those who don’t sell anything online but rather cater to local customers, internet marketing can expand the business and give the company more exposure locally. If you own a small company that relies on local business alone rather than the ability to take orders online from all over the country or all over the world, don’t discount the power of internet marketing.
For a local company, internet marketing that gives you exposure to people thousands of miles away is pretty pointless. There’s no need to invest in what can be expensive marketing campaigns like pay-per-click or network-wide banner advertising, for instance. You know your target market local people. So the only promotion and advertising that will do you any good are promotions which target that market specifically.
If you don’t have a website already, get one. If you know enough HTML to get a web presence up then by all means do so. If not, pay someone to do it for you. What might seem like an unnecessary expense will actually become a very important marketing tool. You’ll also want to make sure that your website is search engine optimized for your local area, and it’s well worth learning how to do this yourself or paying an expert to do it for you.
When it comes to your company, internet marketing with search engine optimization won’t be like the SEO efforts needed by an online company. If you run a computer repair shop, for instance, you won’t want to focus your attention and money on very general keywords that might be good for an online business whose customers can come from anywhere. You’ll want them optimized for your local area. Computer repair San Antonio, for instance, might be a good keyword for you.
You might be surprised how many local potential customers use the internet to search now instead of the yellow pages or simply by driving by and stopping. Most people who use the internet at all use it to search for items they want to purchase before they buy. Someone who needs a computer repaired in your town might very well use that exact keyword search phrase. Springfield computer repair something similar would be something commonly typed in for someone in that town needing a computer fixes. For your company, internet marketing efforts that focus on your local area can bring in lots of extra business because people will find you online.
Another advantage is that other small businesses in your field might feel the same way you did, that a website and your company internet marketing was a waste of time. So if someone from your local area does a search like that above, your site will be the one they see. And if other business are online and you’ve spent some time and maybe a little money on your company internet marketing, your site will still probably be the one they see first.