Handling malicious online reviews

One of the most unfair aspects of online review sites is the ability for malicious people to game the system and post defamatory and false reviews about your business. Anyone can visit a site and post a review on just about any business and even if a site has a…

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Using video and photo to collect customer reviews

An often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of…

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Use email marketing to collect customer reviews

A creative way to collect customer reviews for your website or on review sites is to use email marketing. This is an easy way if your small business already has a database of email addresses or has been regularly sending newsletters to your client base. The beauty of using an…

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Building small business keyword lists

One of the keys to having an efficient online reputation management strategy is having a set of company keywords to use both in your search engine optimization across your different web properties and also as part of your monitoring strategy. Every small business should have a list of about 10-20…

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Using blogs to monitor your online reputation

In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? It’s important to find out which online bloggers have followers in…

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Using review sites to monitor your online reputation

Quite naturally, a lot of small businesses don’t particularly like reviews sites and who can blame them. While customers can get an opportunity to publicly endorse and thank a business for a good job done, review sites tend to attract those who want to voice a negative experience at a…

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Using Google alerts to monitor your online reputation

As a small business owner with a limited budget to spend on online reputation management, you can take advantage of free resources that will help you monitor what people are saying about your business online. Some of these resources are automated meaning that once you set them up, you don’t…

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Using Forums and Groups to monitor your online reputation

One of the most overlooked ways to monitor a business’s online reputation is in forums and groups. Before social media entered the scene, forums and groups were the dominant places where people with similar interests gathered to share information. And although social media may have overshadowed them, forums and groups…

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