Data protection principles

Your responsibilities and obligations to data protection If you handle personal information about individuals, you have a number of legal obligations to protect that information under the Data Protection Act 1998. Data Protection Act lists the data protection principles in the following terms: Personal data shall be processed fairly and lawfully and, in particular, shall …

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How do I protect my brand online?

Online reputation management is important for businesses. As business becomes increasingly digital, online brand reputation quickly becomes a real world reputation. It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process. In other words: if your brand has online reputation issues, …

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A lot of people have web design skills now. Why shouldn’t we use a graduate who has these skills?

We do find that this is one of the most common scenarios we are presented with. Our answer is that design skills are only a very small part of web site development and strategy. It is no good having an attractive site if it does not attract visitors. The process we go through in designing …

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