7 Reasons to Add SMS to Your Marketing

SMS stands for short message service and is also called texting or text messaging. SMS messages or ‘texts’ are usually sent from one mobile phone to another, but can also be sent from a business to customers’ mobile phones. More and more businesses are using SMS marketing, either in conjunction with their other marketing efforts, or as a stand-alone channel. And since it’s …

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9 Tips for Better Business Blogging

Blogging can be a great way to position yourself as an authority and create customer loyalty – if you’re willing to devote the time necessary. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales copy to look like an editorial, he’d get more readers and more sales. Thus …

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What is the Law Regarding Email

Make sure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.  Here are the rules that businesses must follow: Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information — including the originating domain name and email address — must be accurate and …

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