Branding Your Social Media Profiles – The Rules

Your picture is kind of like your logo. Everybody will instantly recognize your brand when they see it. Make it something that looks natural. A headshot that shows part of the neck and shoulders is always good. It shouldn’t be too big or small. Use the same photo for all of your profiles. If you have others that you’d like to use, put them in your albums. Try not to change your profile picture and if you do, don’t do it often.

Logos really aren’t appropriate for a personal profile. Remember that it’s you and not your company that you should be branding. If it’s a Facebook fan page or a brand page on LinkedIn, logos are fine, but for your personal profile, stick with a picture.

Consistency is Key

Most social media sites allow you to customize your profile. You should by all means do this. Use the same design patterns and colors that you use on your website. A great way to do this is to take the horizontal banner of your site and make a vertical version for your profiles.

Consistency is also very important with your profile information. Each profile should have the same basic information written in the same general tone. This makes you appear reliable and trustworthy. Some sites like Twitter don’t allow you as many words in your profile, so create a shortened version with just the most essential information.

Never leave a profile incomplete. Fill out everything. If it’s incomplete, this means that you don’t have much to say about yourself. It may also make you look lazy. You should be giving people as much information as possible.

Connect all of your social media sites as well as your website. This helps people understand that it’s you they’re connected with. It affirms that you’re the brand they know and love. It also offers more touch points for you and your customers.

What to Write

Your social media profiles should be consistent, but there’s one area where you should mix it up, and that’s content. Each social media site has certain types of content that it likes. Twitter and Facebook like off-the-cuff comments and personal updates. Networks like LinkedIn and Google+ are more professionally oriented. People on those sites like news stories and helpful tips. It’s okay to cross-post your posts, but it’s better if you can customize. It’s also nice to offer something different on each social media site because many of your fans will be the same everywhere.

Whenever you’re using social media, you should always be on-brand. Be mindful of what you do because you never know who will see it. Follow all social media etiquette and keep things positive. You should show your unique personality, but always consider how your actions will look to your fans. Maintain a high level of professionalism.

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