The cycle of customers who care

This is good content from Seth Godin. He speaks about some important issues which all business owners should take on board as their business grows. Are you taking on staff and people who care? Have a read of this.. Source: By Seth Godin The cycle of customers who care Organizations…

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Elevator pitch: How to Create a Stellar 30 Second Pitch

Sales people have known the effectiveness of compacting what they have to offer in a thirty second speech. This is known as an elevator pitch. The name derives from the fact that you have a very limited time to pitch your sale so you need to get to the point…

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Business Networking: Following up with a Thank You Note

Networking should be part of your monthly business activities. Whether you network online via social media or offline at events one thing is for sure, you need to write thank you notes. Once you connect with someone and share information with him or her, especially if it was at an…

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The Top 5 Methods of Online Market Research

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingertips. In years past, marketing firms and businesses had to rely solely on costlier, more time consuming methods like focus groups, surveys and other data-gathering methods. Online…

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What Does Good Customer Service Really Mean?

How do you know if your company is offering the best customer service it possibly can? It’s easy – put yourself in your customers’ shoes. We’ve all been on the other side of the service counter before. You can probably think right now of businesses you’ve dealt with where they…

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The Essentials of Market Research

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them….

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Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that…

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How to deal with customers

No matter how great your customer service is, there will always be challenging situations that arise. It’s just a part of running any kind of business. You need to be prepared so that you know how to deal with these situations before they occur. They should never be dealt with…

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