Why Customer Service Can Make or Break Your Business

Few companies realize the importance of customer service. It can literally make or break your business. Even if you offer the best products at the lowest price, your unresponsive or incompetent handling of customers can ruin you. Here are a few of the reasons excellent customer service is critical to…

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How to Decide What to Outsource First When Money is Tight

For the independent entrepreneur, the demands on your time are often overwhelming from day 1. There are so many moving parts and things to do that there are never enough hours in the day. Even for the seasoned businessperson, it’s difficult to relinquish control of any part of their business….

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Tips For Creating Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. #1  Tap into Your…

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How To Create A Better Team Dynamic

Granted that at times you have to use an authoritative approach to get your message across. But it would be insane to use this approach in an environment where you are working with people who know what they are doing and are good at what they do. It pays to…

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Email marketing best practices

If you consider the fact that the value of each email address in your customer list is worth $1 per month, you will quickly realize that your business must treat its list very carefully to exploit its full potential. The common mistake is to focus on building a list and…

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4 Free Tools To Monitor Your Social Media Online Reputation

One of the most challenging online media for a small business to monitor their online reputation is social media. The sheer volume of the number of social media users and the number of social conversations that take place is phenomenal. However trying to monitor these conversations does not need to…

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Top 15 Most Visited Small Business Sites

As of 7th July 2012 The Alexa top 15 Small business ranked sites are listed below. These are the most visited small business sites in the world. Take a look, explore and study. See how you might be able to model elements of the sites or use the information for…

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How to Write an Elevator Speech

Say that you meet someone in the hallway at a business conference and they ask you what you do. What will you say? They don’t want to hear a 15 minute speech on your business. They don’t even want to hear more than a couple minutes. Everyone needs to have…

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