How to Create a Great Value Proposition

Your value proposition determines if people will bother reading about your product or close the page. If you get it right, sales can skyrocket. Get it wrong, and you’ll wonder why all that traffic isn’t converting into sales. The less known your company is, the more you need to work…

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How to Launch a Sticky Continuity Course in One Day

First things first – what’s a ‘sticky’ continuity course? A continuity course is basically a membership where you drip feed the information to the members. Maybe it’s on how to build a list of 10,000 rabid buyers, or how to generate super targeted traffic, or how to use social media…

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Your Audience isn’t Reading Your Stuff!

Sumo.com collected a ton of content marketing analytics to understand how many people read online articles… And what they learned was shocking: Only 20% of readers finished reading an article The average visitor would only read 25% of an article So let’s say you’ve got a giveaway at the end…

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How to Know if Your Copy Sucks

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send a 1,000 people to your sales letter and NOBODY buys, you’ve…

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