5 Content Formats That Never Fail

Assuming you keep your content relevant and interesting, here are five formats that continue to win readers over time and time again. Bonus: All 5 are easy to research and write, too. 1: The “How-To”  Anytime you can give your readers actionable “how to” content that they can immediately put to good use, you’re helping …

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How to Know if Your Copy Sucks

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send a 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. …

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