3 Helpful Tips to Make Sure Your Online Reputation is Protected

Your business’ online reputation can literally make or break your business success.  Why’s that?  Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service.  Your online reputation will determine whether those consumers choose you or one…

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5 Easy Steps to Create and Manage Your Online Reputation

Controlling the way the world sees you is far easier than you might expect. By taking specific actions, you can manage your online reputation and create a consistent brand and image that bridges both the online and offline world. Crafting your message and delivering it to the world online is…

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What is online reputation and what does it mean?

There’s been a lot of talk about online reputation and as a small business owner, you may have probably had several internet marketing consultants contact you offering this service. But what exactly is online reputation? This article looks at the definition of the term and how it applies to your…

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The Most Common Online Reputation Problems

Truthfully, there can be quite a few things online that are harming and damaging your company’s online reputation. But you’re likely to come across some very common ones; here are some of the most common problems: The industry’s perception of your company:  if trusted professionals in your industry don’t respect…

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How to Assess Your Online Reputation

Assessing your online reputation is easy, really. Just search for your company online and see what you find. Make sure that when you’re looking, you check with different search engines. The different engines have different requirements for keywords and work slightly differently than the others. Because of that, you need…

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Why negative reviews may actually be a GOOD thing for your small business

Every business owner wants to read glowing online reviews about their business. After all, great online reviews are proven to have a positive effect on the company bottom line. However, a few less than perfect reviews may actually be a good thing for your business for the following reasons: 1….

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What does online reputation management involve?

There are a number of activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your own control such having your own website, blogs, social media…

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Why Every Small Business Must Perform Online Reputation Management Part 2

Here are three more reasons why small business owners must pay attention to their online reputation. ECOMMERCE – Ecommerce has made it so much easier for small business to grow beyond their town or city locale to nationwide or even international market. Online shopping carts and payment processors have made…

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