Online reputation management is important for businesses. As business becomes increasingly digital, online brand reputation quickly becomes a real world reputation.
It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process. In other words: if your brand has online reputation issues, they will be discovered.
2 ways to defend your brand:
1. Own your brand in the search engine results pages
Build out a web presence on a variety of external sites, in addition to optimising your own site, you can own your brand’s search engine presence. Building a presence, can make it difficult for one negative blog post or article about your brand to grace the first page of the search engines.
2. Build a digital community
If your brand is attacked a digital community of brand advocates can ensure that you will have a group working to defend it a group truly passionate about your brand, will protect it 24/7 hedging off any potentially negative groundswell that could occur.