How do I protect my brand online?

Online reputation management is important for businesses. As business becomes increasingly digital, online brand reputation quickly becomes a real world reputation.

It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process. In other words: if your brand has online reputation issues, they will be discovered.

2 ways to defend your brand:

1. Own your brand in the search engine results pages

Build out a web presence on a variety of external sites, in addition to optimising your own site, you can own your brand’s search engine presence. Building a presence, can make it difficult for one negative blog post or article about your brand to grace the first page of the search engines.

2. Build a digital community

If your brand is attacked a digital community of brand advocates can ensure that you will have a group working to defend it a group  truly passionate about your brand, will protect it 24/7 hedging off any potentially negative groundswell that could occur.

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About the Author: BigFanta

BigFanta Providing Web design, sales funnels, digital marketing, video for web and social media services for small business, authors, entrepreneurs, speakers, coaches, thought leaders and experts. To grow your business online get in touch with us today.

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