There are plenty of marketers out there making a living online from promoting to their email list, but they still have no clue how to do this effectively. One thing you must always keep in mind throughout your list building campaign, is that your list… is personal. You should only build a list through an opt-in system. People must give you permission to contact them, and you should NEVER try any of the following…
- Harvest email addresses from website without consent
- Buy list CD’s or databases
- Send promotions to anyone who has not agreed to see your offer
There are very good reasons to adhere to these suggestions. First, it’s illegal, and spam laws are enforced in many countries. If someone reports you for spamming , you can have your website taken from you (depending on which country you are in), or at least your rankings taken away. Second, the people you send offers to don’t have a clue who you are and will not be interested in what you have to offer. Email lists should only be created by mutual consent, and that means they must opt-in to give you their permission to contact them. Think about it, you should have rapport with your list, if they know who you are the chances of them reading the email are allot higher.