What separates the “product pitchers” from the business-builders?
A product pitcher thinks about what’s hot for the next few months, and concentrates on selling a product to fill that hot, but limited need.
A business-builder thinks in longer terms and sells products and services that can be leveraged in the future as the situation arises.
A business-builder thinks in terms of what will increase their wealth over a longer period of time. That is, how to build their business in the long run, regardless of what’s currently hot at the moment.
That’s not to say that a business-builder will disregard what’s considered hot at the moment. Rather it means they capitalize on that trend, but also think about how it will morph into something else that they can be prepared to provide.
A product pitcher has to constantly reinvent itself to stay on top of current trend. Not only that, the challenges get greater as time goes on, and the amount of work needed to sustain a real business becomes practically impossible to maintain over the long haul.
Also, once the initial fuss over the product pitcher’s product has died down, he’ll see a severe decline in profits until eventually the web traffic, and his sales will eventually slow to a trickle.
On the other hand, a true business-builder will always see a constant flow of sales, and will look for ways to maximize revenue continuously. He’s not out for the short term buck. He’s in it for the long haul.
Are you starting to see a pattern here?
The real business-builder is in the business of creating and growing a long-term company that will survive good times and bad.
The product pitcher, on the other hand, will chase one hot trend after another until all ideas are exhausted.
Over time, which category would you like to be in?
For me, the answer is obvious.
I’d rather build a solid business foundation that’ll stand the test of times, even though it may be less “sexy” then the short term one-hit wonders that a product pitcher will produce.
Now I’ll be frank here.
It is certainly possible to do both. That is, you can be a product pitcher under several pen names, while at the same time maintain a solid business separately under your own name (or even another pen name).
It really comes down to what your goals are.
But think about this: if you were to become a product pitcher, it’s going to require a constant pulse on your market(s), a lot more work than you think it might be, but the upside is you may occasionally obtain short-term, but sometimes huge, paydays.
A true business-building model, on the other hand, allows you the freedom to run your business as you see fit, producing true constant income streams, and it doesn’t always require you to think of that next best hottest thing.
I’m not telling you to go one way or the other. It really comes down to what your goals are, as well as your own personality and what you enjoy doing.