Want to stand out from the social media wannabes?
Build a Rock Solid Social Media Presence that Can’t Be Ignored…
Dear business owner / entrepreneur
Successful social media marketing can be like catching eggs or fish – it looks like fun, it seems like fun, but when you try to do it yourself?
You end up empty-handed AND with an unpleasant smell.
You can’t expect your audience to come out and tell you what they want from you. Not directly. That would be too easy.
If you think they’re being unhelpful you’d be wrong. It’s just not human nature. When’s the last time you asked your partner why they were in a bad mood and all you got was something along the lines of “I’m fine”?
I have more bad news for you… to your prospects, you look like
You’re just another part of the faceless crowd, adding your “me, me, me” to the wall of noise.
You could pay for advertising and then the social media platforms will love you, right?
Social media platforms have customers: their users. They’re the ones that click on the ads and pay the money. They are the ones who think they are socially networking with their friends on a free platform thanks to the generosity of some invisible benefactor.
YOU are only another advertiser. And money is always a bad differentiator to use in any business. .
The ultimate social media success, comes about when
Your social profiles ensure your prospects see you as a real ‘person’ who they can relate to.
Content that’s not just relevant to your prospects, but that they want to share
A business profile that has a human touch
A brand that makes sense to be on the social networks it’s on, not just to add another “me too” into the flood of social blandness
But how do you create a strategy using top social networks to maximize YOUR audience engagement?
Like the banner ads of days gone by, social media has undergone change. Change that has resulted in a kind of social blindness that many businesses just haven’t been able to recover from.
Because they never took the time to build engagement into their social media marketing strategy.
Why build engagement?
You can save time…
…AND INCREASE FOLLOWER ENGAGEMENT with your content.
Your fans will love you, and so will Google.
Social Media Engagement Strategies
How to build interaction and deepen relationships with your customers and followers on social media
In Social Media Engagement Strategies, I’ll walk you through the best practices and strategies for maximizing engagement with your social media followers and group members, so you can see greater results from all of your social media marketing.
First, you’ll learn some background on the most popular and effective social media platforms, along with how to pick the best ones for you to focus on.
Next, you’ll optimize your social media profiles (on the platforms you’ve chosen to focus on), so you immediately encourage interaction. You’ll even look at some additional Facebook and LinkedIn features you can take advantage of for a next level of engagement.
And then you’ll dive into how to use and share the right content in the right way to maximize engagement with your social media followers, deepening your relationships with them.
After you’ve learned how to create the most effective mix of content, you’ll put everything together with a social media content plan that helps you manage your time while building a loyal following.
Finally, you’ll finish up by completing an action plan, so that you’ll be ready to jump right into implementing your new social media engagement strategies after the course.
By the end of the course, you'll be able to:
We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.
We’ll give you specific activities to complete to make sure you implement what you learn,
…along with a Workbook to take notes and complete the activities.
You’ll get a Summary Checklist to keep by your side and refer to whenever you need a reminder of the key points from the course.
And you’ll also get graphics and resources to help you remember what you’ve learned and to put it all into action.
Want the specifics?
Here are the topics we'll cover in each major section of the course:
Module 1: Choose Your Social Media for Maximum Engagement
We’ll start off by discussing the importance of engaging with your social media followers and how it can give you a tremendous competitive advantage while building a loyal customer base. You’ll learn about the top 7 social platforms and how they’re different from each other. And then you’ll pick out the top 3 that you’ll focus on for your own social media efforts.
Module 2: Set Up Your Social Media Profiles to Encourage Engagement
Next, you’ll discover how to refresh and optimize your social media profiles so that you’re not just a face or logo, but you’re a person who people want to engage with. Those first impressions can determine whether people want to take even a second glance at your profile or group. While we’re at it, you’ll also get tips about some special features in Facebook (Groups) and LinkedIn (Groups and Posts) that you should consider for taking your engagement to the next level.
Module 3: Create Content That Encourages Engagement
In Module 3, we dive into the really fun stuff – creating, posting, and sharing content that builds more and more interaction with your followers. You’ll compare the old way vs. the new way of using social media, along with the top strategies for achieving your engagement goals. You’ll find out the best voice and tone to use in your social content, proper etiquette for encouraging engagement, and the most effective type and mix of content to post.
Module 4: Implement Your Social Media Engagement Plan
In Module 4, you’ll put everything together with your own personalized social media engagement plan, using all the strategies and tactics you’ve learned so far. You’ll discover the questions to ask yourself about your audience, so that you can provide the most engaging experience. And you’ll find out the best practices for timing of your posts on different social platforms. We’ll give you some time-saving strategies so you’re not spending all your time on social media. And finally, you’ll learn about some metrics and tools you can use to make sure all your hard work is getting the engagement results you want. By the end of Module 4, you’ll have your own social media engagement strategy fleshed out and ready to implement, including ideas for content and a full Social Media Content Plan.
Module 5: Conclusion and Next Steps
Now that you have your engagement strategy and content plan ready to go, it’s time to do some final action planning. In this concluding module, you’ll take all the work you’ve done in the course and identify your next steps, complete with to-do items and deadlines. By the time you’re done, you’ll be ready and eager to implement your new social media engagement plans right away.
By now you should be able to pat yourself on the back for taking the time to establish a plan that establishes you as a leader in your marketplace.
You’ll understand how you can succeed in your social marketing quickly, even if you are the new kid in town.
You’ll have gained the skills to quickly, and easily build and maintain a solid reputation with minimum time or cost.
You will feel confident that you actually know what you are doing, not jumping off one bandwagon only to land on another.
And better yet…
You’ll finally understand how to take what makes you unique and use it to generate masses of interaction on your social media profile
Start taking a definite approach to your social media engagement today.
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