Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your…

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Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that…

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How to Create a Branded CV

Creating a branded CV makes your job search much easier. This is a resume that clearly sets you aside from others and sells them on your unique qualities. Today, it’s not a matter of ‘Why should I hire you,’ but ‘Why should I hire you instead of all these other…

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Long-term manipulation is extremely difficult

Seth Godin’s work is amazing, his posts are so deep with multiple levels of meaning and message. ——————— Long-term manipulation is extremely difficult – By Seth Godin In the short run, it’s easy. It’s easy to fool someone or lie to them or give them what they think they want….

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How to Develop Your Sales and Marketing Plan

There’s a well-known internet marketer whose favorite quote is ‘Hope is not a marketing plan’. You can’t just pick a marketing strategy and ‘hope’ that it will work. Instead, you need to put together a detailed marketing plan where you lay out your arsenal of strategies for meeting your business…

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The Power of Foursquare for Your Business

Foursquare is a location-based social network. You can think of it as Twitter with GPS. It takes all the things everybody loves about social media sites and puts them together into a localized social network. Foursquare has been taking the online world by storm and it’s only getting bigger. How…

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3 Ways to Get Google to Love Your Local Business

There is only one way to get Google to love your local business and that is to give Google what it wants. That makes sense, doesn’t it? So what does Google want from you? 1. Relevant Keywords:  Google wants you to use keywords that match what people are typing into…

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Business-Builder’s Way Of Obtaining Maximum Profits

A typical business model might focus on three areas for each transaction: Recency, frequency, and monetary value. For example, let’s take a typical fast food joint and use it as an example. There are primarily three ways to grow a business. You can acquire more customers, which is which most…

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