What Is Content Marketing?

Content marketing is a type of marketing that offers free information in order to build an audience. This free information isn’t promotional but helps the reader solve a problem or answer a question. Then, when they need to buy a product they naturally come to you, the content provider. Why…

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Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your…

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How to Trigger Word of Mouth

I Came across this article and wanted to share it. Its by Jonah Berger, he talks about Triggers which can make things go viral. Its a good read so enjoy. Source: Linked in post There’s a science behind word of mouth and why things go viral. Six key principles. Here…

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Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that…

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No blog survives without traffic

The key in getting traffic is to come up with a strategy and make everyone notice your blog. There are a few things that you need to consider with regards to generating traffic to your blog and these are not that different from planning a regular Web site. The only…

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Why Targeting Your Market Is Essential to Your Business

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that…

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Tips For Creating Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. #1  Tap into Your…

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26 Ways To Market Your Local Business Website For Free

Create a Facebook fanpage -Invite friends, upload content, photos, videos etc Have a Facebook icon link on your webpage Create a YouTube account and upload videos. Have your business url included in description box and embedded in the video Have a YouTube icon link on your webpage Join Twitter-get social…

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