Winning Website Master Plan

Do this before your start your next web project...

Winning Website Master Plan

A Complete Step By Step Content Strategy System that Helps You Increase Traffic To Your New or Existing Business Blog or Website Without Advertising or Social Media. 

Sound strategy is key to a successful website, and it's the first step in building your business online. Most people get this wrong.. But get it right and You'll see your website skyrocket with its organic reach and results. 

The 3 things you must get right:

  • Have the correct structure for your strategic web pages
  • Strategic web content - design and write your web content the right way
  • Strategic blog - properly setup your blog to increase traffic and sales

Is Your Website Working for You?

Your business website is the most important asset you own, and often it can make or break your visitor’s first experience with you.

Structuring your website properly is essential,  however most websites don't do a good job of attracting the right people, keeping them on the site, and converting them to customers. Regularly creating relevant, fresh, and searchable content is critical to your website's success however just updating your blog or a page here and there isn't enough.

As you know developing your business website is essential for your business but it isn't a one time event. It is an ongoing process which we don't like to hear but its the truth. It’s an ongoing process of testing, tweaking, and anticipating what your audience wants.

Fortunately, getting the results you want doesn’t mean your website needs a complete overhaul. With creative and strategic thinking about what web content you publish and how you put it all together can give you a big leap forward in achieving your business goals. And when you apply even two or three new strategies you'll notice a big difference in traffic and conversations.  

Start With a Master Plan Before Building

or Revamping Your Website

This masterplan will help you: 

What Is it?

Online Course: Six content modules on how to create content for the main strategic pages for your business website.

Who is it for?

Any business owner who is looking to create / update their website.

How does it work?

You get access to the marketing hub. Inside the platform you get access to the modules, lessons and workbooks.

Why do I need this?

So you know exaclty what is needed content wise for the main pages on your website.

  • Evaluate and analyse your target audience and conduct a website content review, giving you a clear picture of where you are, and where you need to be.
  • Identify where you need to update the structure of your website and how essential pages are presented, so you can increase visitor engagement and keep them on your site.
  • Recognise the importance of long-form content and pick tangible ways to incorporate it into your site.
  • Apply long-form content strategies (Pillar, Skyscraper, and Ladder) to increase site visits and boost search engine ranking.
  • Use online tools and audience feedback to generate new content ideas, including short-form content that will grab attention and engage new visitors.
  • Identify ways to incorporate different content series (Welcome, Buzz-Building) into your overall web content strategy.
  • Put it all together and prioritise, so that you can start seeing results as soon as you implement what you learn.

Lay Down The Foundations

Rethink your website design and structure

Incorporate long-form content into your website

Apply three long-form content strategies to boost your site ranking

Add short-form content to the mix

Create content to support a welcome series 

Correctly Setup Your Key Strategic Website Content Pages That Make the Difference Between ‘Wow’ and ‘Goodbye’

  • Create the key website pages that you need to compel visitors to become customers
  • Everything you need to know BEFORE you START or RE-DESIGN your website
  • Implement best practices
  • Create an interactive and compelling website that grows your business

Winning Website Master Plan: Strategic Website Content

How to write your key pages for maximum engagement and conversion

What Problem Does This Solve?

The biggest stumbling block for business owners is not knowing what to put on their webpages and why they need certain key pages. Over the years we have seen this has been the biggest challenge small business owners face and being on of the key reasons projects get delayed because they have no structure or idea of what should be on the webpages.

This course addresses that problem and not only shows you the most important pages for your website but also tells you exactly what you need to have on those pages and why. The content on your pages is key to attracting your ideal clients. Now it's even easier to get this done. Nobody knows your business better than you. So now you can create structured content which showcases your business in most efficient way.

In part1, I’ll walk you through the 4 critical pages your business website needs, and how to write each one for the highest impact. 

First, you’ll discover the key questions you need to ask to determine the goals for your pages.

You’ll learn the specific components to include on each of the 4 most important pages, and how to make sure they give visitors what they need to stay on your site.

Also, we’ll go through some additional pages that your site will need, once you’ve covered the critical ones.

Finally, you’ll learn the best practices for WRITING your content for maximum results. 

Your last step will be to put together an action plan that ensures you’ll put your learning into action right away.

We’ve divided up the course into easy, bite-size sections so you won’t get overwhelmed. And, you’ll have no reason to procrastinate!

You’ll also get graphics and tools to help you remember what you’ve learned and to put it all into action.

For each section, you'll get a Workbook to take notes and complete the activities, along with a Summary Checklist to keep by your side and refer to whenever you need a reminder of the key points from the course.

Part 1 - Supercharge Your Website

Module 1: Introduction: Determining the Key Pages for Your Website

We’ll start by revealing the key pages for your new website, or for modifying your current one. Your number 1 goal will be to better attract and engage your visitors, so you eventually convert them to loyal customers. You’ll be learning exactly what questions to ask yourself in order to make your website content decisions.

Module 2: Create a First-Rate Home Page

Next, you’ll outline a plan for a top notch website Home Page, using a process that will tell your user who you are, what you offer, and how you will assist them in meeting their goals or answering their questions or problems. You’ll be giving your visitor exactly what they need to know to spark their curiosity and continue to other pages on your site.

Module 3: Design Your Captivating About Us Page

In Module 3, you’ll find out the key components for creating an ‘About’ website page that draws in and engages your visitors, so that you can start to form a rapport with them and build a trusting relationship. This is often the first page that people will go to on your site!

Module 4: Begin with Your Start Here Page

Many people ignore the needs of first-time visitors to their site, so in this module we’ll show you a simple process for creating a Start Here or Welcome page that can give you a big advantage over your competitors. Your page will show first-time visitors that they’re in the right place, organise your site for them, and help them find the most important information that meets their needs.  

Module 5: Create a Magnetic Blog That Keeps Readers Coming Back

Blogs are a terrific way to build your reputation as an influencer, improve your search engine results, and gather leads who you can convert to customers. In Module 5, you’ll outline a plan for a Blog page (or section of your site) that invites visitors to read more, expands your authority, and brings in more site traffic.

Module 6: Additional Critical Website Pages to Include

While we’ve covered the 4 most important website pages by this point, there are other critical pages to include too. In this module, you’ll discover the ones that every high-converting website needs for meeting customer demands and business goals, as well as pages that are specific to different types of businesses.  

Module 7: Best Practices to Consider When Writing Your Website Content

By this point, you’ve learned all about the most important website pages and what to include on each. In Module 7, you’ll learn some proven best practices for actually writing the page content, so that it’s compelling AND user-friendly. These are simple guidelines that anyone can follow, even if you’re not a professional writer.  

Conclusion: Create Your Action Plan

In the concluding module, you’ll spend time putting it all together. You’ll identify your next steps for creating or revising your website so that it attracts and engages visitors while strengthening customer relationships. And, you’ll put create an action plan and deadlines for getting it done.

Workbook  - an action-focused workbook 

Checklist - a summary checklist to help keep you on task while you work


Is your website a lead-generating, high-converting, and engaging place for your visitors to come back to?

Or is it just a site people see, glance at, and leave? 

Your business website is the most important asset you own, and often... 

It can make or break your visitor’s first experience with you.

If they land on a page and can’t find what they want, or if they don’t like what they see…

…they’ll probably leave and never come back.

On the other hand, if they land on a page and your content engages and draws them in…

…it can be the start of a beautiful, profitable relationship! 

How do you make sure your website is one that people want to explore?

It comes down to 4 key pages that every business website MUST HAVE.

Each of those critical pages needs to contain the content that your target visitor wants, AND

Your pages need to have a clear goal and specific call to action.

How do you know what content will do the trick?

That’s EXACTLY what I’m going to teach you in my brand new course!

Part 2 - Supercharge Your Content Pages

There are 7 modules in the part 2. Here's an overview of each module's learning outcomes:

Module 1 – Laying the Foundation:

This is where you Evaluate Your Target Audience & Content. Before you dive in, it is essential to take stock of where your site currently stands. We'll then help you analyse your target audience and conduct a website content review, giving you a clear picture of where you are, and where you need to be.

Module 2 – Rethink Your Website Design and Structure

Here you will learn how a site is structured and how it presents the information on it can affect whether people stay and engage with the material or click away. In this module you will identify where you need to update the structure of your website and how your essential pages are presented, so you can increase visitor engagement and keep the visitors on your site for longer.

Module 3 – Incorporate Long-Form Content into Your Website

Long-form content has become increasingly popular on blogs and business websites, and search engines love it too. Learn the importance of long-form content and understand tangible ways in which to incorporate it into your site.

Module 4 – Three Long-Form Content Strategies to Boost Site Ranking and Visits

There are three powerful types of long-form content that can help you attract more visitors and keep them on your site. In Module 4 you will learn how to skillfully apply these three long-form content strategies (Pillar, Skyscraper, and Ladder) to increase site visits and boost search engine ranking.

Module 5 – Add Short-Form Content to the Mix

Short-form content can lighten things up, provide a break, and draw new people in. It's also faster to create. Learn how to use online tools and audience feedback to generate new content ideas, including short-form content that will grab attention and engage new visitors.

Module 6 – Create Content to Support a Series

Creating a content series provides you with an opportunity to keep people coming back to your website, build excitement for upcoming content, and showcase valuable pieces of content on your website that visitors might miss otherwise. Learn ways to incorporate different content series (Welcome & Buzz-Building) into your overall web content strategy.

Module 7 – Conclusion and Next Steps

Creating ‘supercharged’ content is an ongoing process with many options, so you need to prioritise as you generate more and more ideas. Build confidence in creating strategic content for your site, so you can drive more traffic and sales. Review, consolidate and implement your learning and plan future action steps so you can achieve the goals you set.

When you have a website that welcomes visitors, engages their interest, and gives them what they’re looking for…

All of your marketing will see drastically higher results.

Don’t wait to start building a website that converts!

Implementing even a few of the guidelines in my course will make a huge difference in how your visitors react to your site.

And as you implement more and more of what you learn…

You’ll see your website traffic quickly climb, your relationships with readers grow exponentially, and your customer conversions skyrocket.

Ready to start creating a business website that will push you faster towards your goals?

Just click on the button below and join us. 

Part 3 - Supercharge Your Blog

There are 7 modules in the part 2. Here's an overview of each module's learning outcomes:

Module 1: Modern Trends in Blogging

We’ll start off by discussing modern trends in blogging and what the most successful bloggers are doing. Take a close look at what’s not working in today’s blogosphere and what your metrics tell you should be going on with your blog.

Module 2: Define Your Audience

The reader profile, or avatar, is often a very confusing concept for bloggers (and copywriters, business people and authors). Discover the key to unlocking this secret without breaking a sweat. By the end of this module, you’ll know exactly who you’re writing for and how to pinpoint the things they want to hear about in your blog.

Module 3: Create Captivating and Shareable Content

Now we’ll get into the nitty-gritty of content creation…. How to take a big bunch of Quantity and put it through the grinder till the Quality comes out the other end.

We also go into the all-important formatting that makes pro content stand out from the posts that earn amateurs nothing but silence and bounces in the blogosphere.

Module 4: Share Your Posts for Maximum Reach and Engagement

We’ve gone into some depth about finding your ideal reader and creating the ideal content, so now we’ll move on to social media, which is a fun way to interact with your readers and get your content out there.

Automate your social media syndication using some effective tools and combine your efforts with the tools the pro marketers use for the highest ROI in digital marketing.

Module 5: How to Monetize and Turn Your Blog into a Profit-Making Business

By this point, you’ve clearly defined your niche, your reader, your content creation plan, and your social marketing strategy. In this module, you’ll learn different ways to monetize your content and your interactions with your readers and followers. We’ll help you discover the gold in your content and turn it into cash. use for the highest ROI in digital marketing.


Module 6: How to Create a Consistent Habit for Success

Everything you have learned so far is a foundation that needs consistent application. Here’s where you’ll find out how to create strong writing habits and structure a process that works for you. Blogging is not a one-size-fits-all pastime and without creating a process that suits your specific strengths and weaknesses, your hard work will continue to be undiscovered greatness.

Take charge of your blog and carve it into a solid piece of internet real estate that rewards your regular writing habit with a solid income stream.

No one other than a successful blogger knows just how tough it can be to survive and thrive without direction, so each module in this course comes with action steps in the form of learning activities to help guide you toward success.

By the end of this Master Plan, you'll be able to:

  • Create/revisit the key strategic website pages that you need to compel visitors to become customers
  • Everything you need to know BEFORE you START or RE-DESIGN your website (If you haven't already for a website - and a good chance to review your current site)
  • Implement best practices
  • Create an interactive and compelling website that grows your business
  • Discover the key pages you need to build an effective website for maximum visitor traffic, interaction, and conversion to customers – along with the most important questions to ask yourself about each page.
  • Identify the most important components to incorporate into a website's Home Page, so that visitors understand your business and want to learn more
  • Draft an About Us page that tells a story about your business and engages the visitor, so that they start to know, like, and trust you
  • Outline a Start Here or Welcome Page that makes a new visitor feel they’re in the right place and encourages them to explore your site
  • Design a Blog page that will help you build your influence and get your website seen by more people
  • Recognise the other web pages you need that are both essential and specific to your business, along with proven tips for what to include on each of those pages
  • Implement best practices for writing content that produces an interactive and compelling website that grows your business
  • Create a personalised action plan for revising your current website pages and adding additional content if necessary.
  • Evaluate and analyse your target audience and conduct a website content review, giving you a clear picture of where you are, and where you need to be.
  • Identify where you need to update the structure of your website and how essential pages are presented, so you can increase visitor engagement and keep them on your site.
  • Recognise the importance of long-form content and pick tangible ways to incorporate it into your site.
  • Apply long-form content strategies (Pillar, Skyscraper, and Ladder) to increase site visits and boost search engine ranking.
  • Use online tools and audience feedback to generate new content ideas, including short-form content that will grab attention and engage new visitors.
  • Identify ways to incorporate different content series (Welcome, Buzz-Building) into your overall web content strategy.
  • Put it all together and prioritise, so that you can start seeing results as soon as you implement what you learn
  • Identify the exact topics that your audience wants to read about
  • Use a simple writing style that engages your readers
  • Stop faking your way, hoping that someone takes you seriously, but actually believe in your newfound ability to expand your blogging influence
  • Create posts so captivating they’ll almost go viral when you share them
  • Plan a real income from your blog instead of haphazardly sharing affiliate links and hoping someone randomly clicks on them
  • Evolve your blog by using some proven tricks for maintaining your consistent quality as you grow and become well-known

Get Started Today

  • Access to Winning Website Master Plan
  • Worksheet and Check-sheet 
  • Access free guides inside the marketing hub
  • Free resources
  • Increase awareness of your brand
  • Engage your target reader
  • Forge a connection with your audience
  • Generate and convert more quality leads
  • Boost search engine ranking
14-Day Guarantee

100% Satisfaction Guarantee

If, for any reason, you don't like this amazing masterplan, you can get a full refund anytime within 14 days after your purchase. If you have any issues, just get in touch with our friendly support team for a swift refund.


If you have not started within 14 days when will you?


We want you to take action and implement what you learn.


But also understand that these are not overnight get riche strategies. It can take time to see results and hence does depend on you implementing what you learn and optimising your content for your audience over time. You do need to put the effort it.


If you are expecting over night riches this content is not for you. Please do not purchase.

Winning Website Master Plan

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Price: £197